Sales Executive

Sales Executive – Adhesives Industry

Department

Field Sales – Assigned Territory

Reporting To- Sales Manager

Job Summary

We are looking for a Sales Executive/Senior Sales Executive to drive sales and business development for our adhesive products in the assigned territory. The candidate will be responsible for field visits, developing new customers, managing dealers/distributors, generating orders, collecting payments, and achieving sales targets

The ideal candidate should be energetic, confident, comfortable with extensive field travel, and capable of building strong relationships with customers and channel partners.

Key Responsibilities

1. Field Sales & Business Development

• Conduct regular market visits in the assigned territory.

• Identify and develop new customers, dealers, distributors, retailers, and industrial clients.

• Generate enquiries and convert them into sales orders.

• Promote and demonstrate the company's adhesive products to potential customers.

• Develop new markets and increase the company's market presence.

• Maintain strong relationships with existing customers and ensure repeat business.

• Understand customer requirements and recommend suitable adhesive products.

2. Dealer & Distributor Management

• Appoint and develop new dealers/distributors in the assigned territory.

• Maintain regular contact with dealers and distributors.

• Ensure proper product availability and stock movement.

• Monitor competitor activities, pricing, schemes, and market trends.

• Support channel partners in generating business and expanding their customer base.

• Resolve customer and dealer-related issues promptly.

3. Sales Target Achievement

• Achieve monthly, quarterly, and annual sales targets.

• Prepare daily/weekly sales plans and execute them effectively.

• Focus on increasing sales volume, customer base, and market share.

• Follow up regularly on quotations, enquiries, and pending orders.

• Ensure maximum productive field visits and sales conversions.

4. Payment Collection

• Follow up with customers and dealers for outstanding payments.

• Ensure collections are made within the agreed credit period.

• Monitor customer outstanding accounts and immediately report overdue payments.

• Coordinate with the accounts/finance team regarding payment status.

5. Market & Competitor Analysis

• Collect information about competitor products, pricing, schemes, quality, and market activities.

• Identify new business opportunities and potential markets.

• Provide regular feedback to management regarding market conditions and customer requirements.

6. Customer Relationship Management

• Build long-term relationships with customers and channel partners.

• Understand customer complaints and coordinate with the concerned department for resolution.

• Ensure proper follow-up after sales to maintain customer satisfaction.

• Encourage customers to increase their purchase volume and product range.

7. Reporting & Documentation

• Submit daily field visit reports.

• Maintain records of customer visits, enquiries, orders, collections, and follow-ups.

• Submit regular sales and market reports to the Sales Manager.

• Maintain updated customer and dealer databases.

Required Skills

• Excellent communication and negotiation skills.

• Strong sales and convincing ability.

• Good knowledge of field sales and market development.

• Ability to build and maintain customer relationships.

• Target-oriented and result-driven approach.

• Good follow-up and payment collection skills.

• Ability to work independently in the field.

• Basic knowledge of MS Excel, WhatsApp, email, and sales reporting.

• Willingness to travel extensively within the assigned territory.

Educational Qualification

12th / Graduate / Diploma / Bachelor's Degree in any relevant field.

Candidates with a background in Sales, Marketing, Chemicals, Adhesives, Construction Materials, Hardware, Paints, Furniture, Plywood, Packaging, or related industries will be preferred.

Experience

1–5 years of experience in field sales, preferably in:

• Adhesives

• Plywood / Laminate

• Hardware

• Furniture

• Paints

• Packaging

• Industrial products

• Chemical products

Key Performance Indicators (KPIs)

The candidate will be evaluated based on:

• Monthly sales achievement

• New customer acquisition

• Dealer/distributor development

• Number of productive field visits

• Order generation

• Customer retention

• Payment collection

• Territory development

• Market coverage

Candidate Profile

We are looking for someone who is:

✓ Energetic & hardworking
✓ Confident in field sales
✓ Target-oriented
✓ Good at customer handling
✓ Strong in follow-ups
✓ Comfortable with travelling
✓ Responsible for both sales & collections
✓ Willing to develop new markets and customers

Important Requirement

This is a field sales position. The candidate must be comfortable with regular market visits and travelling within the assigned territory.

• It is a Full Time Field Sales job for candidates with 1 - 5 years of experience.