Sales Coordinator / Executive

We are looking for an energetic and result-oriented Sales Officer / Sales Executive with 3–6 years of experience in the mobile phone / telecom / consumer electronics industry. The candidate will be responsible for achieving sales targets, managing dealer and retailer relationships, expanding market reach, ensuring product visibility, and driving primary and secondary sales in the assigned territory.

Key Responsibilities

• Achieve monthly and quarterly sales targets for the assigned territory.

• Manage and develop relationships with distributors, dealers, retailers and key outlets.

• Drive secondary sales through effective retailer and dealer management.

• Ensure regular market visits and maintain strong relationships with channel partners.

• Identify and onboard new dealers and retailers to expand market coverage.

• Ensure product availability and adequate stock at retail outlets.

• Monitor competitor activities, pricing, schemes, promotions and new product launches.

• Ensure proper product display and visibility at retail outlets.

• Communicate company schemes, offers and promotional activities to channel partners.

• Track stock movement and coordinate with distributors to avoid stock-outs.

• Generate market intelligence and provide regular feedback on competitors and customer requirements.

• Ensure timely collection of payments from channel partners, wherever applicable.

• Maintain accurate daily reports covering sales, market visits, stock, collections and competitor activities.

• Achieve required numeric distribution and outlet coverage in the assigned territory.

• Support product launches, promotional activities and retailer engagement programs.

• Coordinate with the ASM/RSM and internal teams to resolve dealer and retailer issues.

• Ensure compliance with company policies, processes and reporting requirements.

Key Performance Indicators (KPIs)

• Achievement of monthly sales targets

• Primary & secondary sales growth

• New dealer / retailer acquisition

• Outlet coverage and productivity

• Numeric distribution

• Product availability and stock management

• Collection efficiency

• Market visit compliance

• Product visibility and merchandising

• Competitor tracking and market intelligence

• Customer / channel partner relationship management

Required Skills & Competencies

• Strong knowledge of the mobile phone / telecom market.

• Good understanding of dealer and distributor networks.

• Strong sales, negotiation and relationship-management skills.

• Excellent communication and interpersonal skills.

• Ability to work independently and achieve targets.

• Good knowledge of the assigned territory and local market.

• Strong follow-up and execution skills.

• Basic knowledge of MS Excel, Word and sales reporting tools/apps.

• Willingness to travel extensively within the assigned territory.

• Target-oriented, disciplined and self-motivated.

• Experience

  3–6 years of relevant experience in:

  • Mobile Phone Industry

  • Telecom Industry

  • Consumer Electronics

  • FMCG / Consumer Durables with strong channel sales exposure

  Candidates with experience in mobile handset sales and dealer/distributor management will be preferred.

  Preferred Candidate Profile

  • Strong existing market knowledge and channel network.

  • Experience in handling distributors and multiple retail outlets.

  • Proven track record of achieving sales targets.

  • Good understanding of mobile brands, products, pricing and market competition.

  • Willing to travel extensively within the assigned territory.

  • Strong ownership and accountability for business results.

• It is a Full Time Field Sales job for candidates with 3 - 5 years of experience.