Core Responsibilities:
Client Engagement: Building rapport, establishing trust, and maintaining strong, long-term client relationships.
Sales & Cross-Selling: Offering relevant bank products (accounts, credit cards, loans, insurance, investments) to meet customer needs and achieve sales targets.
Financial Advisory: Providing basic financial advice, investment guidance, and wealth planning.
Customer Service: Handling service requests, resolving issues, and ensuring a positive customer experience.
Business Development: Acquiring new customers through referrals and visits, and converting existing customers to wider banking services (e.g., family banking).
Channel Promotion: Encouraging customers to use digital banking channels (mobile, internet banking).
Key Skills:
Strong communication and interpersonal skills.
Sales acumen and negotiation abilities.
Customer service orientation.
Proactive approach to problem-solving.
Role in the Bank:
A front-office role interfacing directly with customers.
Crucial for customer retention and revenue generation.
Can involve both branch-based (Branch Relationship Officer - BRO) and field-based activities.