Real Estate Salesperson – Job Description
Job Title
Real Estate Salesperson / Sales Executive
Department
Sales & Business Development
Job Location
Project Site / Field Sales – Real Estate
Job Summary
Responsible for generating leads, meeting prospective customers, conducting site visits, presenting project features, handling customer negotiations, and converting enquiries into bookings and sales. The salesperson should consistently achieve individual and team sales targets while maintaining excellent customer relationships.
Key Responsibilities
- Generate new leads through field activities, references, digital enquiries, campaigns, and networking.
- Contact and qualify prospective customers based on their requirements and budget.
- Explain project location, specifications, pricing, payment plans, amenities, approvals, and investment benefits.
- Conduct and coordinate customer site visits.
- Build strong relationships with prospects and follow up regularly.
- Handle customer objections and provide suitable solutions.
- Negotiate within approved company guidelines and close sales.
- Convert leads into bookings and achieve assigned monthly sales targets.
- Maintain accurate lead, follow-up, site-visit, and booking information in CRM.
- Coordinate with CRM, SVC, documentation, registration, finance, and other internal teams.
- Ensure proper communication of offers, pricing, terms, and project information to customers.
- Generate referral and repeat business from existing customers.
- Participate in stalls, exhibitions, roadshows, BTL activities, corporate visits, and other marketing campaigns.
- Monitor competitor projects, pricing, offers, and market developments.
- Submit daily activity and sales reports to the reporting manager.
- Follow company sales processes, compliance requirements, and customer service standards.
Key Performance Indicators (KPIs)
- Monthly booking / sales achievement
- Lead conversion percentage
- Number of qualified leads generated
- Number of customer meetings
- Number of site visits
- Site visit-to-booking conversion
- Follow-up effectiveness
- Referral sales
- Revenue generated
- CRM data accuracy and timely updates
- Customer satisfaction
Required Skills
- Strong communication and presentation skills
- Excellent negotiation and closing ability
- Customer relationship management
- Good knowledge of local real estate market
- Target-oriented and self-motivated approach
- Strong follow-up skills
- Ability to work independently and as part of a team
- Basic knowledge of CRM and MS Office
- Willingness to travel for field sales activities
Qualification & Experience
- Any degree / Diploma preferred.
- 1–3 years of experience in real estate, banking, automobile, insurance, FMCG, or other field-sales roles preferred.
- Freshers with strong communication and sales ability may also be considered.
Core Competencies
Lead Generation | Customer Handling | Site Visit Management | Negotiation | Sales Closing | Follow-up | Relationship Building | Market Knowledge | Target Achievement