Sales Promoters are usually employed by large retail brands to help with product advertising and increase brand awareness. They work directly with customers to share knowledge of the brand’s products and generate interest in the company’s services. Candidates must have exceptional customer service abilities to engage with consumers, both in-store and online, and close sales through their knowledge and enthusiasm for the brand.
Sales Promoters can work in a retailer’s store location or they may also work at company events, trade shows and festivals where they have a chance to attract new buyers by sharing their product knowledge. They may also work online to engage with users on a company’s social media profiles.
Sales Promoter skills and qualifications
A successful Sales Promoter candidate will possess several prerequisite skills and qualifications to complete their job duties. These include:
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Verbal communication, conversationalist
Self-motivated,takes proactive approach
Memorization, to share product knowledge and details
Outgoing personality
Have and be able to use a smartphone for digital communication
Organizational skills
Valid driver’s license or another reliable mode of transportation
Sales Promoter experience requirements
Besides possessing the above skills and qualifications, some employers may want to add experience requirements to a job posting for Sales Promoters. Ideally, a Sales Promoter should have, at minimum, 1+ years of experience in a sales role, such as a sales associate in a retail store. They should also be familiar with digital tools such as Microsoft Excel, PowerPoint and social media apps to better communicate with customers.