Medical Representative

Key Responsibilities1. Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for OTC products.

• Increase numeric and weighted distribution across pharmacies, retail outlets, and modern trade.

• Drive secondary and primary sales by ensuring consistent product availability.

• Execute product launches and promotional campaigns effectively.

2. Retailer & Pharmacist Engagement

• Visit pharmacies, general retail stores, and distributors regularly as per the call plan.

• Provide product information, usage guidelines, and offer support to retailers.

• Drive shelf-placement, product visibility, and OTC product recommendation at point of sale.

3. Market Coverage & Execution

• Ensure proper route planning and effective territory coverage.

• Monitor competitor activities, pricing, market trends, and report insights.

• Ensure timely order booking, stock replenishment, and merchandising.

4. Merchandising & Visibility

• Implement in-store branding, POS materials, product displays, and planograms.

• Coordinate with marketing teams to roll out schemes and promotional activities.

• Track visibility performance and ensure correct execution at outlets.

5. Distributor Management

• Work closely with distributors to ensure inventory levels, timely billing, and deliveries.

• Support distributor salesmen and help in market penetration.

6. Reporting & Documentation

• Maintain daily call reports, sales reports, and competitor insights.

• Use CRM or reporting platforms for real-time updates.

• Participate in monthly reviews and performance meetings.

Key Skills & Competencies

• Strong communication and interpersonal skills

• Good product detailing and selling skills

• Negotiation and relationship-building abilities

• Time management and route planning

• Basic analytical and reporting skills

• Knowledge of OTC regulatory and market dynamics (preferred)

Qualifications

• Graduate in Science, Pharmacy, Commerce, or any discipline (preferred: B.Sc / B.Pharm / BBA).

• 0–3 years of experience in OTC / FMCG / Pharma sales (freshers may apply).

• Valid two-wheeler license (as applicable).

Key Performance Indicators (KPIs)

• Achievement of sales targets

• Outlet coverage and call average

• Planogram / merchandizing compliance

• New product placement

• Retailer engagement and visibility execution

• Distributor productivity and fill rate

Salary & Benefits

• Fixed salary + incentives

• Travel allowance / fuel reimbursement

• Mobile allowances

• Performance-linked bonuses

• Medical insurance (as per company policy)

• It is a Full Time Field Sales job for candidates with 6 months - 4 years of experience.