Product Promotion: Medical representatives are responsible for promoting pharmaceutical products, including medications and medical devices, to healthcare professionals such as doctors and pharmacists. They explain product benefits, usage, and potential side effects to ensure informed decisions.
Building Relationships: Establishing and maintaining strong relationships with healthcare providers is crucial. This involves regular visits to clinics and hospitals to foster trust and collaboration.
Market Intelligence: They gather valuable market intelligence by understanding customer needs and competitor activities, which helps in strategizing sales approaches.
Sales Targets: Medical representatives are expected to meet or exceed sales targets set by their employers. This requires effective negotiation and persuasion skills