Develop and maintain strong relationships with clients.
Act as the primary point of contact for all client communications.
Understand client business objectives, challenges, and expectations.
Ensure high levels of client satisfaction and retention.
2. Account Management
Manage assigned client accounts and oversee campaign execution.
Prepare account plans and growth strategies.
Identify opportunities for additional business and upselling services.
Monitor account profitability and revenue targets.
3. Briefing and Coordination
Receive and interpret client briefs accurately.
Prepare detailed creative, media, and production briefs.
Coordinate with internal teams to ensure proper understanding of requirements.
Facilitate smooth communication between clients and agency departments.
4. Campaign Planning and Execution
Participate in campaign strategy development.
Ensure timely execution of advertising, digital, media, and activation campaigns.
Monitor campaign progress and resolve issues proactively.
Ensure deliverables meet agreed timelines and quality standards.
5. Project Management
Develop project timelines and schedules.
Track deliverables across departments.
Manage approvals, revisions, and feedback cycles.
Ensure projects are completed within budget and timelines.
6. Business Development
Identify opportunities for new projects within existing accounts.
Support pitch presentations and proposal development.
Participate in client acquisition efforts.
Build a pipeline for future business opportunities.
7. Financial Management
Prepare estimates, quotations, and budgets.
Monitor project costs and profitability.
Coordinate invoicing and payment follow-ups.
Ensure financial compliance with client contracts.
8. Strategic Support
Conduct market, competitor, and consumer research.
Share industry trends and insights with clients.
Recommend innovative advertising and marketing solutions.
Assist in annual marketing and communication planning.
9. Reporting and Analysis
Prepare campaign performance reports.
Present results and recommendations to clients.
Track KPIs and ROI metrics.
Maintain account documentation and records.
10. Vendor and Production Coordination
Coordinate with production houses, printers, event agencies, and digital vendors.
Ensure quality control of all outputs.
Manage production schedules and delivery timelines.