1. Direct leads from the Insurance Company
2. The insurer has complete control over how the product is marketed to the consumer.
3. The insurance company directly engages with potential customers to understand their needs and present suitable life insurance options. .
4. The insurer primarily uses Existing customer data along with the use of other websites, digital apps, and social media to reach consumers
5. RM has to Fix self appointments everyday from the given customer database and visit the customer’s place to close the lead.