FMCG Sales Team Leader

Team Leader – Job Description

Company: WoW Nandi / Nandi Panchgavya Pvt. Ltd.
Department: Sales & Business Development
Location: Ahmedabad
Position: Team Leader – Sales
Experience: 3–5 years in Sales, preferably B2B/Retail Sales
Employment Type: Full-time

Job Summary

We are looking for a motivated and result-oriented Team Leader to lead, manage, and develop our sales team at WoW Nandi. The Team Leader will be responsible for achieving sales targets, monitoring team performance, coaching team members, handling customer relationships, and ensuring smooth day-to-day sales operations.

Key Responsibilities

1. Team Management

• Lead and manage the sales team and allocate daily responsibilities.

• Set clear individual and team-wise sales targets.

• Monitor attendance, punctuality, productivity, and field activities.

• Conduct daily/weekly team briefings and performance reviews.

• Motivate the team to achieve and exceed sales targets.

2. Sales & Target Achievement

• Drive daily, weekly, and monthly sales performance.

• Develop strategies to achieve assigned sales targets.

• Monitor individual team members' sales and conversion performance.

• Identify gaps in performance and implement corrective actions.

• Support team members in closing important sales opportunities.

3. Business Development

• Identify new business opportunities and potential customers.

• Generate leads through field visits, references, exhibitions, retail networks, corporate clients, and other channels.

• Build and maintain strong relationships with customers and business partners.

• Explore opportunities for B2B, institutional, corporate gifting, retail, and distribution sales.

4. Team Training & Development

• Train new and existing team members on products, sales techniques, customer handling, and company processes.

• Conduct regular product knowledge and sales training.

• Guide team members on effective lead conversion and follow-up.

• Identify training requirements and improvement areas.

5. Reporting & MIS

• Maintain daily sales and activity reports.

• Prepare weekly and monthly sales performance reports.

• Track leads, follow-ups, conversions, pending payments, and customer status.

• Share regular performance updates with the Sales Manager/Management.

• Ensure accurate and timely reporting through the company's HRMS/MIS systems.

6. Customer Relationship Management

• Handle important customer queries and escalations.

• Ensure proper follow-up with existing and prospective customers.

• Maintain long-term customer relationships.

• Collect and communicate customer feedback to management.

Key Performance Indicators (KPIs)

• Achievement of monthly sales targets

• Team productivity and individual performance

• New customer/business acquisition

• Lead-to-conversion ratio

• Customer retention and repeat business

• B2B sales and revenue generation

• Daily reporting and follow-up discipline

• Team attendance and field activity

• Training and development of team members

Required Skills

• Strong leadership and team-management skills

• Excellent communication and negotiation skills

• Good knowledge of sales and business development

• Strong customer relationship management skills

• Target-oriented and result-driven approach

• Good presentation and convincing skills

• Ability to analyze sales reports and identify performance gaps

• Strong follow-up and problem-solving skills

• Basic knowledge of MS Excel, CRM/HRMS, and MIS reporting

Qualification & Experience

• Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.

• 3–5 years of relevant sales experience, with at least 1–2 years in a team-handling/supervisory role preferred.

• Experience in B2B Sales, Retail Sales, Exhibition Sales, FMCG, Distribution, Corporate Sales, or Business Development will be preferred.

Compensation

Salary: As per experience, skills, and interview performance.
Additional: Performance-based incentives may be applicable as per company policy.

Ideal Candidate

The ideal candidate should be a hands-on sales leader who can personally drive business while effectively managing and developing a team. The candidate must be comfortable with targets, field sales, customer meetings, lead generation, follow-ups, and performance reporting.

• It is a Full Time Field Sales job for candidates with 3 - 6+ years Experience.