FMCG Field Sales Executive

JOB DESCRIPTION

Sales Representative – Western Suburbs, Mumbai

Company: Slayd Foods
Location: Western Suburbs, Mumbai
Department: Sales
Position: Sales Representative (SR)
Employment Type: Full-Time
Reporting To: Sales Officer / Area Sales Manager

About the Role

We are looking for a motivated and result-oriented Sales Representative to drive sales and market development for Slayd Foods across the Western Suburbs of Mumbai.

The SR will be responsible for daily market visits, outlet coverage, order generation, merchandising, new outlet development and distributor/SO coordination to achieve assigned sales targets.

Key Responsibilities

1. Market & Outlet Coverage

• Visit assigned markets and outlets daily as per the beat plan.

• Ensure regular coverage of existing retail outlets.

• Develop new outlets and increase numeric distribution.

• Build strong relationships with retailers, wholesalers and key outlets.

• Ensure adequate availability and visibility of Slayd Foods products.

2. Sales & Order Generation

• Generate daily orders from retailers and assigned outlets.

• Achieve monthly and weekly sales targets.

• Drive sales across all assigned SKUs and product categories.

• Push new products and promotional schemes in the market.

• Identify opportunities for increasing outlet-wise sales and product range.

3. Distributor Coordination

• Coordinate with the distributor/Super Stockist for timely servicing of market orders.

• Ensure orders booked from retailers are communicated accurately and serviced within the prescribed timeline.

• Follow up on pending orders, stock availability and market requirements.

• Highlight stock-outs, slow-moving products and market issues to the reporting manager.

4. Market Development

• Identify and appoint potential new retailers/outlets within the assigned territory.

• Increase distribution and product penetration across the Western Suburbs.

• Identify new markets, clusters and high-potential outlets.

• Collect competitor information including pricing, schemes, products and market activity.

5. Merchandising & Visibility

• Ensure proper product display and visibility at retail outlets.

• Implement company-approved POSM, displays and promotional activities.

• Check product placement, availability and FIFO at outlets.

• Take appropriate market feedback and photographs wherever required.

6. Reporting & MIS

• Submit daily sales and market visit reports.

• Maintain accurate outlet-wise order and coverage data.

• Report competitor activities, market feedback and retailer issues.

• Track achievement against daily/monthly targets.

• Maintain discipline in attendance, beat plans and reporting.

Key Performance Indicators (KPIs)

• Monthly sales achievement

• Daily productive calls

• Outlet coverage

• New outlet additions

• Numeric distribution

• Average order value

• SKU-wise sales

• Strike rate / productive outlet percentage

• Repeat orders

• Market returns / expiry control

• Distributor servicing and order fulfilment

• Execution of schemes and merchandising

Candidate Profile

Education: Minimum HSC / Graduate preferred.

Experience:

• 1–3 years of experience in FMCG sales preferred.

• Experience in General Trade / Distributor Sales / Food & Snacks / Namkeen / Packaged Foods will be an advantage.

• Freshers with strong communication and sales aptitude may also be considered.

Required Skills

• Good communication and convincing skills

• Strong market knowledge of Mumbai Western Suburbs

• Ability to develop retailer relationships

• Target-oriented and self-motivated

• Good negotiation and selling skills

• Basic understanding of FMCG distribution

• Ability to work independently in the field

• Basic smartphone and WhatsApp skills

• Good discipline in daily reporting and market visits

Preferred Territory Knowledge

Candidates familiar with markets across Andheri, Jogeshwari, Goregaon, Malad, Kandivali, Borivali, Dahisar and surrounding Western Suburban areas will be preferred.

What We Expect

The ideal candidate should be a field-oriented salesperson who is comfortable spending most of the working day in the market, meeting retailers, generating orders and building distribution.

The role is not limited to taking orders—the candidate will be expected to actively develop the territory, increase outlet penetration and grow Slayd Foods' presence in the assigned market.

Compensation

Salary: As per experience and market standards.

Incentives: Performance-linked incentives based on achievement of sales and distribution targets.

Other: Company policies applicable to the position.

Reporting & Working Structure

The Sales Representative will work closely with the Sales Officer and Distributor/Super Stockist to ensure:

Plan → Market Visit → Outlet Coverage → Order Generation → Distributor Servicing → Display → Reporting → Follow-up

Application

Interested candidates may share their CV along with current location, total experience, current/last salary and expected salary.

• It is a Full Time Field Sales job for candidates with 1 - 5 years of experience.