Field Sales Officer

Sales Officer (SO) – Pune

Company: Slayd Foods Bharat Pvt. Ltd.
Location: Pune, Maharashtra
Industry: FMCG – Snacks & Packaged Foods
Position: Sales Officer (SO)
Experience: 2–5 years in FMCG Sales
Channel: General Trade (GT)
Reporting To: Area Sales Manager / Sales Head

About Slayd Foods

Slayd Foods Bharat Pvt. Ltd. is a growing FMCG snacks company with brands including Crespology and Snaxzastic. We are expanding our General Trade network across Maharashtra and are looking for a result-oriented Sales Officer to establish and scale our Pune market.

Core Responsibility

The primary responsibility of the SO will be to build the Pune distribution network from the ground up, appoint suitable distributors, recruit and manage Sales Representatives, and drive sustainable secondary sales and market coverage.

Key Responsibilities

1. Distributor Appointment & Market Development

• Identify and appoint suitable distributors across Pune and surrounding territories.

• Conduct distributor meetings, evaluate infrastructure, financial capability and market reach.

• Negotiate commercial terms within company guidelines.

• Develop territory-wise distribution plans and ensure adequate stock availability.

• Build strong relationships with distributors and ensure timely order placement and payments.

• Identify opportunities for additional distributors where market potential justifies expansion.

2. Sales Team Recruitment & Management

• Identify, recruit and onboard Sales Representatives (SRs).

• Allocate territories and beats to SRs.

• Train SRs on products, pricing, schemes, sales process and reporting.

• Set daily, weekly and monthly targets for the sales team.

• Monitor SR productivity, outlet coverage, productive calls and new outlet additions.

• Conduct regular market visits with SRs and provide coaching.

3. Secondary Sales & Distribution

• Drive distributor-to-retailer secondary sales.

• Ensure achievement of monthly sales targets.

• Expand numeric distribution and outlet coverage.

• Ensure availability of priority SKUs across assigned territories.

• Monitor distributor stock, ageing and stock rotation.

• Minimise returns, expiries and slow-moving inventory.

4. Market Expansion

• Develop Pune territory through systematic beat planning.

• Identify high-potential markets, retail clusters and new territories.

• Open new outlets and increase product penetration.

• Develop relationships with key retailers and local market influencers.

• Monitor competitor activity, pricing, schemes and product launches.

5. Reporting & MIS

• Submit daily/weekly/monthly sales reports.

• Track distributor-wise and SR-wise performance.

• Monitor:

  • Primary sales

  • Secondary sales

  • Outlet coverage

  • Productive calls

  • New outlet additions

  • SKU-wise sales

  • Distributor stock

  • Collection status

• Provide accurate market intelligence and actionable feedback to management.

Key KPIs

• Distributor appointments and territory activation

• Monthly secondary sales achievement

• Numeric distribution

• Outlet additions

• SR productivity

• Productive calls per day

• SKU penetration

• Distributor stock rotation

• Collection discipline

• Territory-wise growth

Candidate Profile

• 2–5 years of experience in FMCG sales, preferably snacks/namkeen/food products.

• Existing knowledge of Pune's General Trade market will be strongly preferred.

• Experience in distributor appointment and distributor management.

• Experience managing Sales Representatives / field sales teams.

• Strong retailer and distributor network in Pune is an advantage.

• Excellent communication, negotiation and relationship-management skills.

• Highly target-oriented and comfortable with extensive field work.

• Two-wheeler and valid driving licence preferred.

• Good knowledge of MS Excel, WhatsApp and basic sales reporting.

What We Are Looking For

We are looking for someone who can take ownership of Pune as a territory, rather than simply manage an existing route.

The ideal candidate should be capable of:

Identify Distributor → Appoint Distributor → Build SR Team → Create Beats → Open Outlets → Drive Secondary Sales → Expand Distribution → Achieve Targets

A strong market opener with an entrepreneurial mindset will be preferred.

Compensation

Salary: Competitive, based on experience and market network
TA/DA: ₹150 per working day
Performance Incentive: Linked to achievement of agreed sales and distribution KPIs

Opportunity: High-growth role with significant responsibility for building and scaling the Pune market for Slayd Foods.

• It is a Full Time Field Sales job for candidates with 2 - 5 years of experience.