Field Sales Executive

Job Description – Field Sales Executive (B2B Sales)

Position

Field Sales Executive – B2B Sales

Department

Sales & Business Development

Job Type

Full-time | Field-based

Job Summary

We are looking for a motivated and result-oriented Field Sales Executive to drive B2B sales by identifying prospective business customers, developing relationships with decision-makers, generating leads, conducting field visits, and closing sales.

The ideal candidate should have strong communication and negotiation skills, a customer-focused approach, and the ability to achieve sales targets through proactive field sales activities.

Key Responsibilities

• Identify and generate new B2B sales leads through market visits, referrals, cold calling.

• Visit prospective and existing business customers regularly to understand their requirements.

• Develop and maintain strong relationships with business owners, purchase managers, procurement teams, and key decision-makers.

• Present products/services and prepare suitable commercial proposals for customers.

• Conduct product demonstrations and explain features, benefits, pricing, and commercial terms.

• Negotiate with customers and close sales in line with company objectives.

• Follow up on leads, quotations, negotiations, and pending orders.

• Maintain accurate records of customer interactions, sales activities, and pipeline status.

• Monitor market trends, competitor activities, customer requirements, and pricing.

• Develop opportunities for repeat business, upselling, and cross-selling.

• Submit regular sales reports and provide updates on field activities and business opportunities.

Candidate Requirements

• 1–5 years of experience in B2B field sales, business development, or corporate sales preferred.

• Experience in handling business customers and decision-makers is an advantage.

• Strong verbal and written communication skills.

• Good negotiation, presentation, and relationship-management skills.

• Self-motivated and comfortable working independently in the field.

• Target-oriented with a strong focus on achieving sales results.

• Willingness to travel extensively within the assigned territory.

• Two-wheeler and valid driving licence preferred/required, depending on the territory.

Key Performance Indicators (KPIs)

• New customer acquisition.

• Number of qualified leads and customer meetings.

• Conversion rate and sales closure.

• Average order value.

• Repeat business and customer retention.

• Territory coverage and field productivity.

• It is a Full Time Field Sales job for candidates with 1 - 3 years of experience.