The Outdoor Software Marketing Executive is responsible for promoting and selling the company’s software solutions through direct field marketing activities. This role involves meeting potential customers, conducting on-site product demos, building client relationships, and driving sales growth within assigned regions.Key ResponsibilitiesField Visits & Lead Generation• Conduct daily outdoor visits to potential clients in assigned areas.• Identify new leads through field activities, networking, and referrals.
• Promote software products through in-person interactions and presentations.Product Demonstration & Consultation• Deliver on-site software demos and explain features, benefits, and pricing
.• Understand client requirements and recommend the most suitable software solutions.• Address customer queries and provide technical clarification when required.Sales & Conversion
• Follow up with prospects and convert quality leads into successful sales.• Support sales targets by maintaining a strong pipeline of potential clients
.• Prepare proposals, negotiate terms, and assist in closing deals.Brand Promotion & Events• Conduct outdoor marketing activities such as distributing brochures, participating in local events, and setting up stalls.
Represent the company at trade shows, exhibitions, and customer engagement programs.
Enhance brand visibility in targeted markets.Market Research & Reporting• Understand local market trends, competitor products, and customer expectations
.• Provide feedback to the marketing and product teams for continuous improvement
.• Maintain daily activity reports, visit logs, and updated lead data in CRM systems.Required