Field Sales Executive

Job Description: Territory Sales Officer (Lubricants & Engine Oil Segment)

Position Overview

The Territory Sales Officer will be responsible for driving sales, distribution, and market development of lubricants, engine oils, and automotive care products in the assigned territory. The role involves managing distributors, visiting workshops, mechanics, retailers, and fleet owners to achieve volume and value targets.

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Key Responsibilities

1. Sales & Target Achievement

Achieve monthly and quarterly sales targets for lubricants and engine oils.

Drive product penetration across workshops, garages, spare parts shops, and transport hubs.

Track high-volume customers (mechanics, fleet operators, truck/bus stands).

2. Distributor/Dealer Management

Appoint and manage lubricant distributors or channel partners.

Ensure adequate stock, timely order processing, and payment collection.

Support distributor salesmen with daily beat planning and sales execution.

Monitor distributor ROI, secondary sales, and inventory levels.

3. Market Development

Identify and onboard new retailers, mechanics, service stations, and workshops.

Conduct field visits daily to generate secondary orders.

Increase brand visibility and product placement in the territory.

Strengthen relationships with key influencers (mechanics, bike garages, truck mechanics, fleet owners).

4. Promotion & Technical Support

Execute trade schemes, mechanic loyalty programs, scratch card schemes, etc.

Conduct product demos and technical training about engine oil grades, viscosity, and benefits.

Support distributors during product launches and promotional events.

5. Competition Tracking

Track competitor pricing, offers, pack sizes, and product movement.

Update company on market trends, customer preferences, and new lubricant technologies.

6. Reporting

Submit Daily Sales Report (DSR), beat plans, and outlet coverage reports.

Maintain data on retailers, workshops, mechanics, and fleet accounts.

Review distributor performance and share weekly/monthly reports.

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Required Skills & Qualifications

Education

Graduate (Preferred: BBA, B.Com, Mechanical/Automobile background, MBA in Marketing).

Experience

1–5 years of experience in lubricants, engine oil, automotive spare parts, or FMCG field sales.

Freshers with automotive interest and good communication may also be considered.

Key Skills

Strong understanding of engine oil grades: 20W40, 15W40, 5W30, 10W30, synthetic, semi-synthetic, etc.

Good market knowledge of workshops, garages, spare parts shops, and transport units.

Excellent communication, negotiation, and persuasion skills.

Ability to achieve targets and handle fieldwork effectively.

KPIs (Key Performance Indicators)

Sales volume & revenue achievement.

Secondary sales growth.

New mechanic/workshop onboarding.

Retailer & workshop coverage.

Distributor service level and ROI.

Execution of schemes & visibility in market.

Customer retention and repeat orders.

If you want, I can also prepare:

✅ Short JD for job portal posting (Naukri/Indeed)

✅ Hindi version

✅ Resume points for TSO – Lubricants

• It is a Full Time Field Sales job for candidates with 2 - 5 years of experience.