Business Development Manager

Name of the Position: HEAD – Business Development Referral Marketing

Position Reports to:

Department: Business Development/ Marketing

Category: Mid - Senior Management

Travel Requirements: 80%

Location: Hyderabad

Internal Stakeholders

External Stakeholders

➢ Chief Operating Officer

➢ Operations Lead

➢ Graphic Designer

➢ Medical Director

➢ Doctors

➢ Nursing

➢ Finance

➢ Corporate & Government Clients

➢ Insurance Companies

➢ Community Clubs, Public Groups

➢ External Doctors, Clinics, Hospitals and Diagnostic Centers

➢ Social Media Experts

➢ Patients

Key Responsibilities:

A. Sales Planning and budget management

· Own and meet/exceed monthly, quarterly and annual revenue targets for the hospital in line with the budget

· Develop and drive business through various Referral Sources including but not limited to Doctors’, Clinics, Hospitals, Outreach Centers, RMPs and any other channels suitable and appropriate to RIVEA business requirements.

· Develop and execute strategic plan to achieve revenue targets and to expand the company’s customer base.

· Build and maintain strong, long-lasting customer relationships; partner with customers to understand their business needs and objectives.

· Effectively communicate the value proposition through proposals and presentations.

· Understand category-specific landscapes and trends, reporting on the forces that shift tactical budgets and strategic direction of accounts.

· Responsible for significant and tangible client impact from all engagements.

· Seeks out and identifies new revenue opportunities at existing and potential clients.

· Representing company and networking in various conferences, and business events to attract more and more clients leading to tangible and commercial impact.

· Play’s a lead/supporting role in proposal development ensuring actionable, on-target and timely proposals are provided to clients.

B. Driving Brands Market Share · Develop and drive marketing communication programs to build the brand equity and propagate brand awareness

· Deep down analysis of business performance data (Revenue, Footfall, KPIs) and develop and implement unique market share growth strategy in line with the budget

· Work with the Doctors / Clinical and Non-Clinical Teams in the execution of RIVEA’s brand and content strategy - defines brand strategy and sets overall brand targets.

· Plan and lead all promotional events and traditional or digital campaigns to facilitate organizational success.

· Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)

· Organize marketing events, analyze/monitor overall brands’ equity and market share.

· Participate in strategic meetings with marketing vendors & partners, KOLs, Influencers /Brand Ambassadors / Partners to negotiate commercial conditions (brand awareness, social media, e-commerce, animations and various market activities)

C. Becoming a reliable Business Support Function

· Monitor business performance and brand KPIs

· Share a monthly recap on marketing plans ROI highlighting achievements and areas for improvement. Prepare Best Practices recap.

· Ensure competitive intelligence.

· Participate in the area events and support in the organization: brand/ specialty launch, CMEs/ Seminars, Congresses etc.)

D. KPI: Vertical based revenue budget and achievement, service wise number of clients / sales volumes, footfall, expenditure in line with the budgets, Employee Development, Market development, campaign execution and performance, social media performance, marketing plan execution and performance, client account acquisition, market share

• It is a Full Time Field Sales job for candidates with Freshers.