A BDE (Business Development Executive) for an ad agency finds new clients, manages leads, pitches services (digital marketing, branding, media), closes deals, and builds client relationships to drive agency growth, requiring strong sales skills, digital knowledge, and communication to hit targets. They handle the full sales cycle, from lead gen to conversion, often working in a high-pressure environment focused on expanding client bases for agencies.
Key Responsibilities
Lead Generation & Prospecting: Identifying potential clients through various channels.
Sales & Negotiation: Pitching agency services, creating proposals, and closing deals.
Client Management: Nurturing existing client relationships for repeat business.
Campaign Coordination: Working with internal teams (design, strategy) to understand client needs.
Market Awareness: Staying updated on digital marketing trends and industry changes.