Designation- Business Devevelopment Executive
Location- Hyderabad
A Business Development Executive (BDE) at BigBasket, particularly within the B2B or BB Daily sector, focuses on acquiring new customers and driving sales through on-site marketing campaigns and direct engagement. Responsibilities include promoting the app, explaining its features, and encouraging downloads. BDEs also build relationships with key stakeholders, like milkmen and apartment complexes, to grow the business.
Here's a more detailed breakdown:
Key Responsibilities:
Customer Acquisition:
BDEs are tasked with identifying and attracting potential customers, primarily through on-site promotional activities.
Sales & Promotion:
They actively promote the BigBasket Daily app, explain its benefits, and encourage downloads and subscriptions.
BTL Activities:
BDEs engage in various Below-the-Line (BTL) marketing activities, such as individual door-to-door campaigns, to reach customers.
Relationship Building:
They build and maintain relationships with key stakeholders, including milkmen, apartment complexes, and other potential partners.
Sales Target Achievement:
BDEs are responsible for meeting and exceeding sales targets, often involving daily/weekly/monthly goals.
Customer Engagement:
BDEs interact with customers, understand their needs, and address any concerns or objections related to the BB Daily subscription.
Market Understanding:
They analyze the competitive landscape and understand customer profiles to tailor their sales approach.
Reporting & Feedback:
BDEs are expected to report on their activities, track sales data, and provide feedback on customer interactions.
Required Skills and Qualifications:
Sales & Marketing Experience:
Minimum 6 months of experience in field sales, marketing campaigns, customer acquisition, or BTL marketing is typically required.
Communication Skills:
Strong communication and interpersonal skills are essential for interacting with customers and building relationships.
Product Knowledge:
A good understanding of the BigBasket Daily app, its features, and benefits is crucial.
Sales Skills: