Customer & Business Understanding
Develop a strong understanding of customer business, industry challenges, and IT environment.
Identify key decision-makers and stakeholders within customer organizations.
Map customer requirements with relevant IT and cybersecurity solutions.
Build and maintain long-term relationships with customers and partners.
Solution-Based Selling
Position cybersecurity and IT solutions based on customer business requirements.
Understand customer challenges and recommend appropriate solutions.
Work closely with the Presales team for product demonstrations, POCs, and solution alignment.
Coordinate with internal teams to ensure smooth movement of opportunities through the sales cycle.
Lead Generation & Pipeline Development
Generate sales opportunities through cold calling, partner engagement, customer meetings, field visits, and events/networking activities.
Identify and qualify new business opportunities.
Maintain a healthy and active sales pipeline.
Partner Development
Identify, onboard, and activate new System Integrators, Resellers, and Retail Partners.
Develop strong working relationships with existing partners.
Drive joint business opportunities and business plans with partners.
Customer Need Identification
Actively listen to customer requirements and business challenges.
Convert customer discussions into qualified sales opportunities.
Capture and communicate accurate customer requirements to internal teams.
Sales Closure & Target Achievement
Manage the complete sales cycle from lead generation to closure.
Conduct timely follow-ups and negotiations.
Coordinate proposals, demonstrations, POCs, and commercial discussions.
Achieve assigned monthly and quarterly sales targets.
Maintain accurate sales forecasts and opportunity status.
Field Sales & Relationship Management
Conduct regular face-to-face meetings with customers and partners.
Undertake field visits for relationship building and business development.
Represent BD Software professionally during customer and partner interactions.
Cross-Selling & Upselling
Promote relevant solutions across the BD Software portfolio.
Identify cross-selling and upselling opportunities within existing accounts.
Develop existing accounts for additional business opportunities.
CRM & Sales Reporting
Maintain daily activity records covering calls, meetings, opportunities, and conversions.
Ensure proper CRM updates and opportunity tracking.
Maintain sales pipeline and forecasting accuracy.
Submit regular sales and activity reports as required.
Internal Coordination
Work closely with Presales, Technical Support, Management, and other internal teams.
Ensure smooth coordination from opportunity identification through demonstration, closure, and delivery.