Job Description – Tractor Sales Field Executiv
Position: Tractor Sales Field Executiv
Department: Sale
Industry: Tractor & Agricultural Machiner
Reporting To: Cluster Head / Sales Manage
Job Purpos
To generate new tractor sales by developing relationships with farmers, identifying their requirements, conducting field visits and product demonstrations, and converting prospects into customers
Key Responsibilitie
- Conduct regular village and field visits to identify new tractor customers and sales opportunities
- Generate new leads through farmer meetings, references, market visits, camps and local activities
- Understand customers' farming requirements and recommend suitable tractor models and implements
- Explain tractor features, benefits, pricing, finance options and exchange schemes to customers
- Arrange and conduct tractor demonstrations at customer locations and in the field
- Follow up regularly with prospects and work towards lead conversion and retail billing
- Maintain updated records of leads, prospects, quotations, demonstrations and sales follow-ups in the CRM/DMS
- Coordinate with finance companies, dealership staff and service teams to support smooth delivery
- Develop strong relationships with farmers, progressive farmers, contractors and local influencers
- Monitor competitor activities, pricing and products in the assigned territory
- Achieve assigned monthly sales and activity targets
- Ensure proper documentation and timely reporting of daily field activities
- Support customer relationship building after delivery and generate referrals and repeat business
Key Performance Indicators (KPIs
- Tractor retail sale
- New leads generate
- Lead conversion rati
- Customer visit
- Demonstrations conducte
- Finance cases generate
- Follow-up effectivenes
- CRM/DMS data accurac
- Territory coverage and market developmen
Required Skill
- Good communication and convincing skill
- Strong fieldwork and customer-handling abilit
- Basic knowledge of tractors and agricultural operation
- Ability to build relationships with farmer
- Negotiation and sales skill
- Willingness to travel extensively within the assigned territor
- Basic smartphone/CRM/DMS knowledg
- Two-wheeler and valid driving licence preferre
Experience & Qualificatio
- Qualification: 12th pass / Graduate preferre
- Experience: 0–3 years in tractor, automobile, agricultural machinery or field sales preferre
- Freshers with good communication and sales aptitude may also be considered
Core Requiremen
The candidate should be field-oriented, energetic, target-driven and comfortable interacting directly with farmers in villages and agricultural areas