Assistant Sales Manager

The Sales Manager – MHE Forklift is responsible for driving sales growth of forklift trucks and material handling equipment by developing new business opportunities, managing key customer accounts, and achieving sales targets across assigned territories or industries. The role involves customer relationship management, technical solution selling, market analysis, and coordination with service and operations teams.

Key Responsibilities

Sales & Business Development

• Generate new business opportunities for forklifts and MHE products.

• Achieve monthly, quarterly, and annual sales targets.

• Identify customer requirements and recommend suitable material handling solutions.

• Conduct site visits and customer demonstrations.

• Prepare and present commercial proposals, quotations, and tenders.

• Negotiate pricing, contracts, and payment terms with clients.

Customer Relationship Management

• Build strong relationships with industrial, warehousing, logistics, manufacturing, and distribution clients.

• Maintain regular follow-up with existing and potential customers.

• Handle customer concerns and coordinate with after-sales/service teams for resolution.

• Ensure high customer satisfaction and repeat business.

Market & Competitor Analysis

• Monitor market trends, competitor activities, and pricing strategies.

• Identify new market segments and growth opportunities.

• Prepare sales forecasts and market intelligence reports.

Coordination & Reporting

• Coordinate with finance, operations, and service departments for smooth order execution.

• Maintain CRM records and sales pipeline updates.

• Submit daily/weekly/monthly sales reports to management.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Mechanical Engineering, or related field.

• MBA preferred.

Experience

• 5–10 years of sales experience in forklifts, MHE, industrial equipment, construction equipment, or related industries.

• Experience in B2B industrial sales is preferred.

• Proven track record of achieving sales targets.

Required Skills

• Strong sales and negotiation skills.

• Technical understanding of forklifts and warehouse equipment.

• Excellent communication and presentation abilities.

• Customer-focused approach.

• Ability to work independently and manage territory sales.

• Proficiency in CRM software and MS Office.

• Valid driving license preferred.

Key Performance Indicators (KPIs)

• Sales revenue achievement

• Number of new customers acquired

• Market share growth

• Customer retention rate

• Order conversion ratio

• Collection and payment recovery performance

Preferred Industry Exposure

• Forklifts

• Material Handling Equipment (MHE)

• Warehousing & Logistics

• Industrial Automation

• Construction Equipment

• Manufacturing Solutions

Compensation & Benefits

• Fixed salary + sales incentives

• Travel allowance

• Mobile/communication reimbursement

• Health insurance

• Performance bonus

If you'd like, I can also help you with:

• a shorter professional JD format

• a LinkedIn job post version

• a modern ATS-friendly JD

• a KRA/KPI sheet

• or a resume screening checklist for forklift sales candidates.

• It is a Full Time Field Sales job for candidates with 5 - 6 years of experience.