Assistant Sales Manager

JOB PROFILE

Assistant Field Sales Officer (AFSO)

Project: Rural Solar Energy Promotion & Subsidised Solar Financing Programme

Organisation: AVNI NIRMAN Co.

Project Locations: Ranchi, Jharkhand.

Reporting To: Field Sales Manager / State Project Manager

1. Job Purpose

The Assistant Field Sales Officer will be responsible for identifying potential domestic and MSME beneficiaries in rural areas, promoting solar energy adoption, mobilising applications, facilitating bank loan documentation and coordinating to successful installation and commissioning.

The position requires extensive field visits, community engagement, lead generation and achievement of assigned installation targets.

2. Key Roles & Responsibilities

A. Field Sales & Beneficiary Mobilisation

1. Identify potential domestic consumers and MSME beneficiaries in assigned rural areas.

2. Promote the Solar Science Grid for domestic consumers & MSME Consumer.

3. Conduct door-to-door campaigns, village meetings and awareness programmes.

4. Explain the benefits of rooftop solar systems, hybrid inverters, battery backup and subsidised financing.

5. Generate prospective customer leads and convert them into confirmed applications.

B. Consumer Identification & Documentation

1. Conduct preliminary site surveys and assess solar installation feasibility.

2. Identify eligible households and MSME establishments.

3. Collect and verify necessary consumer documents.

4. Assist beneficiaries with application forms and registration.

5. Obtain electricity connection details, bank details and other required information.

6. Maintain beneficiary records and application status.

C. Banking & Loan Facilitation

1. Coordinate with local banks and financial institutions.

2. Facilitate solar loan applications and documentation.

3. Assist beneficiaries in completing bank formalities.

4. Explain margin money requirements, loan tenure and repayment arrangements.

5. Coordinate with the concerned team for subsidy/DBT-related documentation.

6. Follow up on pending loan applications until sanction or rejection.

D. Solar Installation Coordination

1. Coordinate with given empanelled MNRE-approved solar vendors.

2. Arrange site inspections and installation schedules.

3. Follow up on installation and commissioning.

4. Assist in net-metering documentation for eligible domestic consumers.

5. Coordinate with vendors for PM Surya Ghar portal registration and data entry.

6. Ensure beneficiary satisfaction after installation.

E. Monitoring & Reporting

1. Maintain daily field visit and sales activity reports.

2. Update customer leads, applications and installation status.

3. Submit geo-tagged photographs and site inspection reports.

4. Maintain records through the designated mobile application or reporting system.

5. Submit weekly progress reports to the reporting officer.

6. Achieve assigned monthly beneficiary mobilisation and installation targets.

3. Eligibility & Qualifications

• Minimum qualification: 12th Pass / Graduate preferred.

• Experience: 1–2 years in field sales, banking, microfinance, insurance, solar energy or rural marketing preferred.

• Freshers with good communication and sales abilities may also apply.

• Basic knowledge of smartphones, WhatsApp, Google Maps and MS Excel.

• Ability to communicate in the local language.

• Knowledge of rural banking and government schemes will be an advantage.

4. Essential Skills

• Strong communication and convincing skills.

• Field sales and lead generation.

• Customer relationship management.

• Basic documentation and reporting.

• Banking and loan application coordination.

• Local area knowledge.

• Target-oriented working approach.

• Willingness to travel extensively in rural areas.

5. Performance Indicators (KPIs)

Performance shall be evaluated on:

1. Number of new beneficiaries identified.

2. Number of qualified applications submitted.

3. Number of bank loan applications facilitated.

4. Number of successful solar installations.

5. Installed solar capacity in KW.

6. Documentation accuracy and completeness.

7. Customer satisfaction.

8. Achievement of monthly targets.

6. Employment Conditions

• Employment Type: Full-time.

• Work Location: Assigned district / rural operational area.

• Travel: Extensive local field travel.

• Reporting: Daily and weekly reporting to the designated supervisor.

• Remuneration: Fixed monthly salary plus performance-based incentives, as per organisational policy.

7. General Conditions

• The employee shall maintain professional conduct and transparency with beneficiaries.

• No unauthorised collection of money from beneficiaries shall be permitted.

• The employee shall not make any false promises regarding loan approval, subsidy eligibility or government benefits.

• All beneficiary information shall be treated as confidential.

• The employee shall follow organisational policies and project implementation guidelines.

Note: This is a field-oriented position requiring regular rural travel, beneficiary interaction and achievement of assigned targets.

• It is a Full Time Field Sales job for candidates with 1 - 6+ years Experience.