Area Sales Officer

Job Description

Area Sales Manager (ASM)

Company: Techno Music India Pvt. Ltd. (Established in 2013)
Base Office: Noida Sector 63
Territory: Northeast

About the Role

Techno Music India Pvt. Ltd. is looking for a dynamic and result-oriented Area Sales Manager (ASM) to lead sales expansion, dealer network development, and market growth across West Bengal. The ideal candidate should possess strong leadership abilities, extensive experience in channel sales, and a passion for musical instruments and audio products.

Key Responsibilities

• Develop and execute sales strategies to achieve territory-wise revenue targets.

• Appoint, manage, and expand dealer/distributor networks across West Bengal.

• Identify new business opportunities and drive market penetration.

• Lead dealer acquisition, onboarding, and relationship management initiatives.

• Conduct regular market visits to support dealers and strengthen business partnerships.

• Monitor sales performance, inventory movement, and dealer productivity.

• Ensure proper implementation of branding, merchandising, and promotional activities at retail outlets.

• Train dealers and retail staff on product features, benefits, and sales techniques.

• Coordinate with internal teams for order processing, logistics, and customer support.

• Analyze competitor activities, pricing, and market trends to recommend growth strategies.

• Prepare and submit weekly and monthly sales reports, forecasts, and market feedback.

• Achieve collection targets and maintain healthy dealer accounts.

Qualifications & Skills

• MBA in Marketing or Sales (Mandatory).

• 5–8 years of experience in channel sales, dealer management, or business development.

• Experience in consumer electronics, musical instruments, audio products, or related industries preferred.

• Strong leadership, negotiation, and relationship management skills.

• Excellent communication and presentation abilities.

• Proficiency in MS Excel, PowerPoint, and CRM/reporting tools.

• Fluency in English, Hindi, and Bengali preferred.

Requirements

• Own laptop (Mandatory).

• Smartphone for reporting and communication.

• Willingness to travel extensively across West Bengal.

• Two-wheeler or valid driving license preferred.

Compensation & Benefits

• Attractive fixed salary + performance-based incentives.

• Travel allowance and reimbursement.

• Career progression opportunities into Regional Sales Manager and higher leadership roles.

• Exposure to India's growing musical instrument and audio equipment industry.

Why Join Us?

• Be part of a fast-growing music and audio brand.

• Work closely with dealers, musicians, and industry professionals.

• Opportunity to build and lead a strong sales network in a high-growth market

• It is a Full Time Field Sales job for candidates with 3 - 5 years of experience.