Area Sales Officer

Job Description:

Marketing Executive / Channel Sales Executive / Regional Sales Executive

Location: Raipur, Chhattisgarh

Salary: ₹35,000 – ₹40,000 per month

Industry: Electronic Home Appliances (Consumer Durables)

Experience: MUST have experience in Electronic Home Appliances / Consumer Electronics industry (e.g., Air Coolers, Fans, Geysers, Mixers, Small Appliances, Electronics)

About the Role

We are looking for a dynamic and result-oriented Sales & Marketing professional to manage channel sales, distributor/retailer networks, and market development for electronic home appliances. The role involves driving sales growth, expanding the dealer network, and achieving monthly/quarterly targets in the Raipur region.

Key Responsibilities

1. Channel Sales & Dealer Management

Handle distributor, dealer, and retailer network across Raipur & nearby areas.

Appoint new distributors and dealers to expand market coverage.

Maintain strong relationships with existing trade partners.

Ensure product availability, visibility, and placement in retail outlets.

2. Sales Growth & Revenue Generation

Achieve monthly, quarterly, and annual sales targets.

Drive secondary & primary sales.

Analyze market potential and plan sales strategies accordingly.

Push product movement during season periods (summer, festival season, etc.).

3. Market Development & Branding

Execute marketing activities such as in-shop branding, display setups, product demos, consumer offers, and retail promotions.

Monitor competitor activities, pricing, schemes, and market trends.

Collect and share market intelligence with management.

4. Retail Visits & Field Activity

Regular market visits to retail counters, distributors, and wholesalers.

Ensure product training for retailers and their staff.

Verify product display standards and brand visibility.

5. Product Knowledge & Technical Understanding

Must understand electronic home appliances (coolers, fans, mixer grinders, geysers, heaters, etc.).

Explain product features, advantages, and benefits to dealers/retailers.

Provide basic troubleshooting support to market partners when required.

6. Scheme Management

Communicate monthly sales schemes, festival offers, and trade promotions to distributors & retailers.

Ensure proper claim submissions and settlement for schemes.

7. Reporting & MIS

Prepare daily and weekly sales reports.

Share competitor analysis, sales forecasts, beat plans, and market updates.

Maintain accurate records of dealer appointments, targets, and achievements.

Required Skills & Experience

Experience

2–6 years of sales/marketing experience in Electronic Home Appliances or Consumer Durables is mandatory.

Skills

Strong knowledge of dealer/distributor networks.

Excellent communication & negotiation skills.

Good market understanding of Raipur / Chhattisgarh region.

Ability to handle fieldwork and travel extensively.

Goal-driven, self-motivated, and strong follow-up skills.

Technical Knowledge

Basic understanding of electrical/electronic appliances.

Ability to explain product features and technical specs to retailers.

Benefits

Attractive incentives based on performance.

Travel allowance.

Opportunity for growth to ASM / RSM roles.

• It is a Full Time Field Sales job for candidates with 3 - 5 years of experience.

More about this Area Sales Officer job

1. What is the eligibility criteria to apply for this Area Sales Officer job?
   Ans: The candidate should be 12th Pass and above and above with 3 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹20000 - ₹50000 per month that depends on your interview. It's a Full Time job in Durg.
3. How many working days are there for this Area Sales Officer job?
   Ans: This Area Sales Officer job will have 6 working days.
4. Are there any charges applicable while applying or joining this Area Sales Officer job?
   Ans: No, there is no fee applicable for applying this Area Sales Officer job and during the employment with the company, i.e., Nr Lifestyle.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Area Sales Officer role?
   Ans: There is an immediate opening of 5 Area Sales Officer at Nr Lifestyle
7. Who can apply for this job?
   Ans: Only Male candidates can apply for this Field Sales job.
8. What are the timings of this Area Sales Officer job?
   Ans: This Area Sales Officer job has 10:00 AM - 06:00 PM timing.