Area Sales Officer

1. Retail Pharmacy Coverage

• Visit assigned pharmacies, chemists, and retail outlets daily as per route plans.

• Generate and collect orders from retailers.

• Increase product penetration and wallet share from existing customers.

• Identify and onboard new retail customers.

2. Sales & Business Growth

• Achieve monthly and quarterly sales targets.

• Drive primary and secondary sales growth.

• Increase market share within the assigned territory.

• Promote new product launches and schemes.

3. Relationship Management

• Build strong relationships with pharmacy owners and purchasing staff.

• Resolve customer issues related to supply, pricing, and service.

• Maintain high customer satisfaction and retention.

4. Distribution & Operations Support

• Coordinate with distributors and logistics teams to ensure product availability.

• Support timely deliveries when required.

• Monitor stock levels and prevent stock-outs at retail outlets.

5. Collections & Payment Follow-up

• Ensure timely collection of outstanding payments.

• Monitor retailer credit limits.

• Reduce overdue receivables in the territory.

6. Market Intelligence

• Track competitor activities, pricing, and promotional schemes.

• Gather market feedback and identify growth opportunities.

• Submit regular sales and market reports.

Key Performance Indicators (KPIs)

• Sales target achievement (%)

• Number of productive retailer visits/day

• New retailer acquisition

• Secondary sales growth

• Order conversion rate

• Collection efficiency

• Market share growth

• Product availability at outlets

Required Qualifications

Education

• Graduate in any discipline (B.Com, BBA, BA preferred).

• MBA in Sales/Marketing is an advantage for growth roles.

Experience

• 0–2 years of field sales experience.

• Experience in pharma distribution, FMCG, healthcare sales, or retail sales preferred.

• Freshers may also be considered by some companies.

Skills

• Sales and negotiation

• Territory management

• Relationship building

• Communication skills

• Problem-solving

• Basic MS Excel and reporting

• Local market knowledge

• Two-wheeler with valid driving license (commonly required)

Sample JD Summary

"The Area Growth Officer is responsible for driving sales growth, retailer acquisition, order generation, distribution effectiveness, and collection management within the assigned territory. The incumbent will develop strong relationships with retail pharmacies, ensure product availability, achieve sales targets, and contribute to overall business expansion."

Career Path

Area Growth Officer → Senior AGO → Area Sales Manager → Regional Sales Manager

• It is a Full Time Field Sales job for candidates with 0 - 2 years of experience.