Area Sales Officer

Job Title: Area Sales Manager – Channel Sales

Industry: Home Appliances / Electrical & Electronics
Base Location: Bawana Industrial Area, Delhi
Travel Requirement: Pan-India (Frequent Monthly Travel)
Gender Preference: Male
Reporting To: Sales Head / Managing Director

Company Overview

Aulten Digital Private Limited is a fast-growing Make-in-India brand engaged in manufacturing and marketing voltage stabilizers and home appliances. The company is expanding its dealer and distributor network across India and is strengthening its channel sales team with performance-driven professionals. www.aulten.shop

Role Objective

To expand and manage Aulten’s dealer and distributor network across India, drive channel sales for voltage stabilizers and home appliances, and build strong market presence through structured, on-ground execution.

This role is strictly meant for physical product sales professionals with field exposure.

Travel Requirement (Clearly Defined)

· Frequent Pan-India travel

· Typically 2–3 trips per month

· Each trip of approximately 3–4 days

· All official travel, stay, and business expenses will be borne by the company as per policy

Candidates must be comfortable with this travel pattern.

Key Responsibilities

Dealer & Distributor Appointment

· Identify, evaluate, appoint, and onboard dealers and distributors across assigned and new territories.

· Conduct market surveys to identify potential partners and competitive gaps.

· Negotiate commercials, margins, and onboarding formalities.

Channel Sales & Market Development

· Drive primary sales to distributors and support secondary sales through dealers.

· Promote Aulten’s stabilizers and home-appliance product range.

· Execute schemes, launches, and market activation plans.

Field Execution & Relationship Management

· Maintain strong relationships with distributors and key dealers.

· Monitor distributor performance, stock movement, and market feedback.

· Resolve channel-level issues related to pricing, supply, and competition.

Reporting & Internal Coordination

· Share regular MIS, sales reports, travel reports, and market insights.

· Coordinate with marketing, operations, and accounts teams for smooth execution.

Candidate Requirements (Strict Screening Criteria)

Experience

· Minimum 2–3 years of experience or more in sales of physical products.

· Strong preference for candidates from home appliances, electrical, electronics, consumer durables, power products, or similar industries.

· Candidates from other physical product categories may be considered based on relevant sales experience.

�� Candidates with only service-sector sales experience (insurance, banking, finance, telecom, etc.) must NOT be considered.

Sales Background

· Field sales / channel sales experience is mandatory.

· Exposure to dealer or distributor handling will be an advantage.

· Must be target-oriented and comfortable working on numbers.

Skills & Competencies

· Strong negotiation and relationship-building skills.

· Self-driven, disciplined, and market-oriented mindset.

· Ability to work independently in field roles.

· Basic proficiency in MS Excel and sales reporting.

· Good communication skills in Hindi and basic English.

Education

· Graduate in any discipline (preferred).

· MBA / PG Diploma in Sales & Marketing is an added advantage but not mandatory.

Compensation Structure (Clearly Explained)

· CTC Range: ₹30,000 – ₹35,000 per month
(Final offer depends on experience, interview performance, and industry relevance)

Salary Break-up

· 90% of CTC will be paid as fixed monthly in-hand salary

· 10% of CTC will be variable pay, linked to performance

Variable Pay

· Released based on:

o Achievement of clearly defined sales targets

o Overall performance and market execution

· Targets will be measurable and number-driven

Incentives (Over & Above CTC)

· Attractive performance incentives paid over and above CTC

· Incentive structure is significantly better than industry standards

· High performers can earn substantially more than their fixed salary

Annual Bonus

· Annual bonus applicable on completing every 1 year with the company

Ideal Candidate Profile

We are looking for confident, driven sales professionals who:

· Believe in their ability to deliver results

· Are comfortable with targets, numbers, and performance metrics

· Can discuss business in terms of sales figures, growth, and conversions

· View variable pay and incentives as an earning opportunity, not a risk

Important Note for Hiring Consultancy

Please share only profiles that:

· Have physical product sales experience

· Are comfortable with 2–3 Pan-India trips per month

· Have exposure to dealer/distributor or channel sales

· Are performance-oriented and incentive-driven

· Do NOT come from service-only sales backgrounds

Irrelevant profiles will not be shortlisted.

• It is a Full Time Field Sales job for candidates with 2 - 6+ years Experience.