Key Responsibilities:
Event Strategy & Planning:
Develop and execute comprehensive event strategies aligned with business objectives.
Identify new event opportunities and formats (online, offline, hybrid) to maximize brand exposure and lead generation.
Collaborate with internal stakeholders to define event goals, KPIs, and target audiences.
Lead Generation through Events:
Design and execute events focused on driving quality leads for sales pipelines.
Work closely with the sales and marketing teams to ensure alignment on lead qualification criteria.
Monitor and report on event ROI, including lead conversion rates and revenue impact.
Collaboration & Partnership Management:
Identify, approach, and secure strategic event partnerships and collaborations.
Manage relationships with partner organizations, sponsors, vendors, and other key stakeholders.
Negotiate contracts and partnership agreements to ensure mutual benefit and maximum exposure.
Event Management & Execution:
Oversee end-to-end event management, including budgeting, logistics, vendor coordination, branding, and on-site operations.
Ensure all events are delivered on-time, within scope, and within budget.
Manage post-event evaluations, reporting, and continuous improvement initiatives.