Social Media marketing executive

Social Media Team Lead – In Healthcare

Company: ZAEON Marketing Technologies LLP
Department: Healthcare Marketing
Job Type: Full-Time
Experience: 2+ Years
Role: Social Media Team Lead

About ZAEON Marketing Technologies LLP

ZAEON Marketing Technologies LLP is a healthcare-focused digital marketing agency helping doctors, hospitals, clinics, and healthcare brands build a strong digital presence through strategic marketing, social media, content, SEO, paid advertising, and creative communication.

We are looking for an experienced Social Media Team Lead who can manage existing healthcare social media accounts, lead a creative team, develop effective content strategies, and ensure consistent growth across digital platforms.

Key Responsibilities

1. Social Media Strategy

• Develop and execute social media strategies for doctors, hospitals, clinics, and healthcare brands.

• Create monthly social media calendars aligned with healthcare marketing objectives.

• Identify trending healthcare topics, content formats, and audience interests.

• Plan content for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.

• Improve brand awareness, engagement, reach, and lead generation through social media.

2. Team Management

• Lead and manage the social media/content team.

• Assign tasks to content writers, graphic designers, video editors, and other team members.

• Monitor daily deliverables and ensure timely completion of projects.

• Review content and creatives before publishing.

• Maintain quality standards and brand consistency across all client accounts.

• Conduct regular team discussions and provide feedback for improvement.

3. Healthcare Content Management

• Plan content around medical services, procedures, treatments, doctors, patient education, and healthcare awareness.

• Work closely with doctors and healthcare professionals to understand medical topics.

• Ensure healthcare content is accurate, professional, patient-friendly, and ethically communicated.

• Convert complex medical information into easy-to-understand social media content.

• Develop ideas for Reels, carousels, static posts, stories, educational videos, FAQs, and awareness campaigns.

4. Reels & Video Content

• Develop creative concepts and scripts for short-form healthcare videos.

• Identify trending Reel formats and adapt them appropriately for healthcare audiences.

• Coordinate with video editors and content creators for production.

• Review hooks, captions, thumbnails, and overall video quality.

• Focus on improving watch time, engagement, shares, saves, and inquiries.

5. Performance Monitoring

• Track social media performance on a weekly and monthly basis.

• Monitor reach, impressions, engagement, followers, views, leads, and other relevant KPIs.

• Prepare performance reports for clients and management.

• Analyze what content performs best and develop strategies based on insights.

• Continuously optimize content strategies to improve results.

6. Client Coordination

• Coordinate with doctors, hospitals, and healthcare clients for content requirements.

• Understand client objectives and convert them into actionable social media plans.

• Participate in client meetings when required.

• Communicate content requirements, approvals, revisions, and campaign updates professionally.

• Maintain strong long-term relationships with clients.

Required Skills

• Minimum 2 years of experience in Social Media Marketing, preferably in healthcare or medical marketing.

• Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.

• Good knowledge of Reels, short-form video content, social media trends, and content strategy.

• Excellent communication and team-management skills.

• Strong understanding of social media analytics and reporting.

• Good knowledge of healthcare/medical content is highly preferred.

• Ability to create engaging content ideas and strong video hooks.

• Ability to manage multiple doctors/healthcare brands simultaneously.

• Strong proofreading and quality-control skills.

• Ability to work with deadlines and manage multiple projects.

Preferred Experience

Candidates with experience working with doctors, hospitals, clinics, diagnostic centres, healthcare startups, or medical brands will be preferred.

Experience in healthcare marketing is a strong advantage because medical communication requires accuracy, professionalism, and sensitivity toward patients.

Key Performance Indicators (KPIs)

• Social media growth

• Engagement rate

• Reel/video views and watch time

• Followers and community growth

• Content quality and consistency

• Lead generation from social platforms

• Client satisfaction and retention

• Timely delivery of monthly content calendars

• Team productivity and task completion

What We Offer

• Opportunity to work with leading doctors and healthcare brands.

• Exposure to healthcare digital marketing and medical content strategy.

• Creative and collaborative work environment.

• Opportunity to lead and grow a social media team.

• Professional growth and learning opportunities.

• Performance-based career progression.

Ideal Candidate

We are looking for someone who is creative, responsible, proactive, organized, and confident in leading a team. The ideal candidate should understand that healthcare social media is not just about creating attractive posts—it is about building trust, authority, patient awareness, and measurable digital growth for healthcare professionals and organizations.

• It is a Full Time Digital Marketing job for candidates with 2 - 4 years of experience.