Designation: Social Media Marketing Executive
Company Description:
SheWings Healthcare Pvt. Ltd. is a personal care company that makes sustainable, eco-friendly products for female hygiene. a premium personal care company that aims to create a range of sustainable and eco-friendly female hygiene products which are earth and vulva friendly. Our products fulfill the everlasting demand of menstruating females- luxury and comfort- in a sanitary pad.
Qualifications:
Recently completed a degree in Marketing, Communications, or a related field.
Familiarity with social media platforms and their best practices.
Creative mindset with an eye for detail and design.
Excellent communication and writing skills.
Basic understanding of graphic design tools like Canva or Adobe Suite is a plus.
Passion for creating meaningful campaigns, especially in the health and wellness domain.
Key Responsibilities:
1. Content Creation:
Assist in creating engaging and original content (text, graphics, videos) for various social media platforms, including Instagram, Facebook, LinkedIn, and Twitter.
Collaborate with the design and content teams to ensure alignment with the brand voice and message.
2. Social Media Management:
Schedule and post content across platforms.
Monitor comments, messages, and engagement, ensuring timely responses to audience interactions.
3. Campaign Support:
Assist in planning and executing social media campaigns for key initiatives such as awareness programs or product launches.
Contribute ideas for hashtag campaigns, trending topics, and viral strategies.
4. Analytics and Reporting:
Track and report key performance metrics (likes, shares, clicks, conversions) to measure the success of campaigns.
Provide insights and recommendations to optimize future strategies.
5. Market Research:
Monitor trends, competitor activities, and emerging social media practices.
Identify opportunities to increase brand awareness and audience engagement.
6. Ad Management:
Learn and assist in running paid social media campaigns to target key demographics effectively.