Social Media marketing executive

## Social Media & Content Manager – Real Estate

Industry: Real Estate / Commercial Development

Employment Type: Full-Time

Role: Social Media, Content Creation & Digital Marketing

### About the Role

We are looking for a Social Media & Content Manager who can independently manage the end-to-end social media presence of a commercial real estate company.

The ideal candidate should combine content creation, video production, social media strategy and digital marketing skills with a good understanding of the commercial real estate and construction industry.

The role requires someone who can understand multiple ongoing real estate projects and convert project developments, construction activity, leasing updates and company initiatives into engaging digital content across Instagram, Facebook, YouTube and LinkedIn.

### Key Responsibilities

1. End-to-End Social Media Management

• Independently manage the company's social media presence across Instagram, Facebook, LinkedIn and YouTube.

• Plan and maintain monthly and weekly content calendars.

• Handle content planning, creation, publishing and platform optimisation.

• Maintain consistency in brand communication and visual identity across platforms.

• Track performance and continuously improve content based on engagement and analytics.

2. Content Creation & Production

Create complete short-form and long-form content including:

• Instagram Reels

• YouTube Shorts

• Long-form YouTube videos

• Social media posts and carousels

• Stories

• Project walkthroughs

• Construction updates

• Leasing and commercial real estate content

• Voiceovers and narration

• Corporate and brand videos

• LinkedIn content

The candidate should be capable of taking an idea from concept → script → shoot → edit → publish.

3. Commercial Real Estate Understanding

The candidate should preferably have prior exposure to real estate, construction, architecture or commercial property content.

They should be able to understand and create content around:

• Commercial real estate projects

• Construction and project development

• Project progress and site updates

• Commercial leasing

• Retail and office developments

• Tenant/brand announcements

• Developer activities and project positioning

• Commercial property market trends

The candidate should be comfortable simultaneously planning and producing content for approximately 4–5 active projects.

4. Video Editing & Production Skills

Strong hands-on knowledge of professional editing and content-production software is required.

Preference will be given to candidates proficient in tools such as:

• Adobe Premiere Pro

• Adobe After Effects

• Adobe Photoshop / Illustrator

• DaVinci Resolve

• Canva or equivalent design platforms

• Other professional video and content creation tools

The candidate should understand editing, transitions, typography, sound, colour correction, storytelling and platform-specific video formats.

5. AI & Modern Content Creation

The candidate should actively understand and use AI-assisted content creation tools.

This includes the ability to integrate AI into:

• Video production

• Image generation and enhancement

• Script development

• Voiceovers

• Content ideation

• Editing workflows

• Creative concepts

• Social media optimisation

The objective should be to use AI to improve both the quality and speed of content production rather than relying only on conventional editing methods.

6. Social Media Marketing & Growth

The candidate should have a strong understanding of:

• Instagram, Facebook, LinkedIn and YouTube algorithms

• Organic social media growth

• Reach and engagement optimisation

• Hooks and audience retention

• Keywords, hashtags and SEO

• Content distribution

• Platform trends

• Posting strategies

• Analytics and performance tracking

They should understand why certain content performs and be capable of adjusting the content strategy accordingly.

7. Platform-Specific Content

The candidate must understand that every platform requires a different communication style.

LinkedIn: Professional, corporate and industry-oriented posts highlighting projects, developments, achievements and company activities.

Instagram: Visually strong, engaging and attention-grabbing reels, stories, carousels and project content.

YouTube: High-quality Shorts as well as structured long-form videos, project walkthroughs, explainers and other real-estate-focused content.

### Communication Skills

Excellent command of written and spoken English•.

• Strong communication and storytelling ability.

• Ability to convert technical real estate information into simple and engaging content.

• Comfortable interacting with project, construction, leasing and management teams to gather information for content.

### Ideal Candidate

We are specifically looking for someone who is more than just a social media executive.

The ideal candidate is someone who can combine:

Real Estate Understanding + Content Strategy + Video Production + Design + Social Media Marketing + AI

and take ownership of the company's digital content ecosystem.

### Preferred Experience

• 2–5 years of relevant experience in social media/content creation.

Prior experience with a real estate developer, commercial real estate company, architecture/construction company or real-estate-focused marketing agency• would be strongly preferred.

A strong portfolio of previously created reels, videos, social posts and digital campaigns• is essential.

• Experience independently managing multiple brands/projects simultaneously will be an advantage.

• It is a Full Time Digital Marketing job for candidates with 1 - 6+ years Experience.