Plan, create, and schedule engaging, on-brand content across social media platforms including Instagram, YouTube, and others
Lead and participate in the ideation, scripting, and production of User-Generated Content (UGC), including reaction videos, public interactions, and relatable short-form video content
Collaborate with the content and creative teams to produce professional-grade UGC and social-first content tailored to platform-specific trends
Stay up-to-date with the latest social media trends, viral formats, and competitor strategies to continuously bring fresh, relevant content ideas
Manage community engagement by responding to comments, messages, and fostering two-way interactions with followers
Analyze performance metrics of social media campaigns and content, and generate actionable insights for ongoing improvements
Assist in planning and executing influencer collaborations, brand campaigns, and digital partnership initiatives