Social Media marketing executive

We are looking for a Social Media & Content Strategist who can think, plan, execute, and take ownership of social media growth for Midgrow and its client brands.

This is not a posting-only role. This is not a Canva-only role.

You will be responsible for what content is created, why it is created, how it performs, and how it improves.

If you are someone who needs daily instructions, this role is not for you.

Key Responsibilities:
1. Content Strategy & Planning (Primary Responsibility)

• Create content strategies for different client brands based on their business goals

• Plan monthly and weekly content calendars

• Decide content formats (reels, carousels, static posts, stories)

• Write hooks, reel concepts, and script outlines

• Identify relevant trends and adapt them for brands (not blindly copy)

2. Execution Coordination

• Give clear briefs and instructions to video editor and designers

• Ensure content is created and delivered on time

• Coordinate revisions and approvals

• Maintain smooth workflow between team members

3. Content Publishing & Engagement

• Publish content on Instagram, Facebook, and other relevant platforms

• Write captions, hashtags, and post descriptions

• Handle basic engagement (comments, replies, non-sales DMs)

• Ensure consistent posting for Midgrow and client accounts

4. Performance Tracking & Reporting

• Track content performance (reach, engagement, saves, profile growth)

• Prepare simple, clear performance reports

• Identify what worked, what didn’t, and what to change next

• Report results, not just activities

Requirements

• 1–3 years of experience managing social media for brands or agencies

• Strong understanding of Instagram & Facebook content strategy

• Experience handling multiple client accounts

• Ability to plan content aligned with business goals (not just aesthetics)

• Basic understanding of analytics and performance metrics

• Good communication skills (English & Hindi)

• Comfortable coordinating with editors, designers, and internal teams

Good to Have (Not Mandatory)

• Experience in agency environment

• Knowledge of trend analysis tools or competitor research

• Basic understanding of ads creatives (not campaign setup)

• Experience with local business or service-based brands

What This Role Is NOT

• Not a graphic designer role

• Not a video editor role

• Not a passive posting job

• Not a learning internship

This role requires ownership and accountability.

Performance Expectations (Very Important)

• You will be measured on content performance and consistency

• You are expected to reduce founder involvement in content decisions

• You must be proactive and solution-oriented

Salary & Terms

• ₹15,000 – ₹25,000 per month (based on experience)

• 3-month probation period

• Long-term opportunity for growth based on performance

How to Apply

Send your resume and 1–2 social media accounts or brands you have handled to:

📧 Social@midgrow.studio

Subject line:

Application – Social Media & Content Strategist

Applications without past work or examples will not be considered.

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.