Roles & Responsibilities
• Plan and execute a monthly social media content calendar.
• Create Instagram, Facebook, LinkedIn, and YouTube content (posts, reels, stories, carousels).
• Write engaging captions, hashtags, and CTAs.
• Coordinate with designers and video editors for creatives.
• Shoot and edit product videos, behind-the-scenes content, and educational reels.
• Manage daily posting and maintain consistency.
• Reply to comments, DMs, and customer inquiries.
• Monitor social media insights (reach, engagement, followers, clicks).
• Stay updated with trends, viral audio, and competitor activities.
• Collaborate with influencers, doctors, distributors, or creators for promotions.
• Generate leads through social media campaigns.
• Ensure branding remains consistent across all platforms.
• Prepare weekly or monthly performance reports.
Skills Required
• Content strategy
• Copywriting
• Instagram & LinkedIn marketing
• Meta Business Suite
• Analytics and reporting
• Communication and creativity
• Time management
KPIs (What the company may evaluate you on)
• Follower growth
• Reel views and reach
• Engagement rate
• Website traffic from social media
• Leads or inquiries generated
• Sales influenced by social media
• Posting consistency
• Content quality