Social Media marketing executive

We are a healthcare start up delivering Occupational & Corporate Health services (B2B) and retail chronic-care programs for lifestyle diseases (DM, HTN, Obesity etc.). We are looking for a Executive - Social Media Marketing & Brand Communications to join our team at Happy Healing Healthcare Private Limited to amplify our PR, build authority in the corporate health space (LinkedIn, Twitter), and drive customer acquisition and retention for retail programs (YouTube, Instagram, Facebook). This is a growth-facing, cross-functional role that owns content strategy, platform execution, community, analytics, paid social, and competitive intelligence. The hire will be pivotal to achieving our 10× growth goal. The responsibility includes managing social media, SEO, paid ads and other digital initiatives/projects. The position offers an in-hand salary of ₹10000 - ₹15000 and a dynamic learning environment.

Key responsibilities:

Strategy & Planning

• Build and own a 12-month Social Media & Content Growth strategy aligned to business Objectives (B2B pipeline and retail conversions).

• Create platform-specific playbooks for LinkedIn, YouTube, Instagram, Twitter/X, Facebook, and emerging channels (WhatsApp Business, Telegram, newsletters).

• Develop an integrated content calendar (monthly/weekly/daily) coordinating PR, ops, and sales.

• Maintain voice & compliance guidelines for healthcare content (accuracy, avoiding medical claims outside scope, regulatory sensitivity).

Content creation & production

• Plan and produce multi-format content: long-form YouTube videos, LinkedIn thought pieces & case studies, Instagram carousels/Reels, Twitter threads, short educational clips, newsletters, and paid ad creatives.

• Coordinate with Chief Clinical Services for evidence-based scripts; translate clinical content into accessible consumer language for retail audiences.

• Oversee end-to-end production: briefing, scripting, recording, editing, captioning, thumbnails, publishing, and repurposing.

• Maintain an asset library: templates, graphics, short clips, B-roll, clinician bios.

Platform-specific growth (examples)

• YouTube (Retail focus): SEO-driven long-form videos, playlists for DM/HTN/Obesity programs, CTAs to program sign-ups, watch-time optimization, A/B test thumbnails and intros.

• LinkedIn (B2B focus): Thought leadership, client case studies, whitepaper promotions, talent & brand posts, outreach for corporate partnerships.

• Instagram / Reels / Facebook: Short educational reels, success stories, lifestyle tips, patient testimonials (consent-managed), clinic snapshots.

• Twitter/X: Industry commentary, quick tips, event live-tweeting, PR amplification.

• WhatsApp / Email: Nurture sequences tied to campaigns and lead-gen.

Community, PR & Partnership

• Build & moderate professional communities through LinkedIn groups, clinician circles and patient support channels.

• Manage influencer & creator partnerships (health influencers, corporate wellness champions) and micro-influencer campaigns.

• Work with PR/Comms to amplify earned media, handle interview requests, and repurpose PR for social shareables.

Additional Assignment

You may be assigned additional responsibilities from time to time, as per the requirements of the company. These responsibilities may extend beyond your primary domain of engagement, should the organisation deem that your skills and capabilities can add value to other areas of work.

Job Requirements:

The minimum qualification for this role is Diploma and 0 - 0.5 years of experience. Knowledge of SEO/SEM, Google Ads, Meta Ads and basic analytics is also important for this role.

• It is a Full Time Digital Marketing job for candidates with 0 - 6 months of experience.

More about this Social Media marketing executive job

1. What is the eligibility criteria to apply for this Social Media marketing executive job?
   Ans: The candidate should be Diploma and above and above with 0 - 6 months of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹10000 - ₹15000 per month that depends on your interview. It's a Full Time job in Ghaziabad.
3. How many working days are there for this Social Media marketing executive job?
   Ans: This Social Media marketing executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Social Media marketing executive job?
   Ans: No, there is no fee applicable for applying this Social Media marketing executive job and during the employment with the company, i.e., Happy Healing Healthcare Private Limited.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Social Media marketing executive role?
   Ans: There is an immediate opening of 1 Social Media marketing executive at Happy Healing Healthcare Private Limited
7. Who can apply for this job?
   Ans: Only Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Social Media marketing executive job?
   Ans: This Social Media marketing executive job has Day Shift.