Manage and handle all official social media platforms (Instagram, Facebook, LinkedIn, etc.).
Create, schedule, and publish engaging content including posts, reels, stories, and captions.
Plan monthly content calendars aligned with marketing campaigns and business goals.
Coordinate with the design, sales, and operations teams for content requirements.
Respond to comments, messages, and inquiries on social media platforms promptly.
Monitor page performance, engagement, reach, and follower growth.
Run and optimize basic social media ad campaigns when required.
Ensure brand consistency in tone, visuals, and communication.
Stay updated with social media trends, hashtags, and platform algorithms.
Manage influencer collaborations and promotional tie-ups if assigned.
Handle crisis communication or negative feedback professionally.
Prepare weekly or monthly social media performance reports.