Role Overview:
We are looking for a results-driven Digital Marketing Specialist with strong expertise in performance marketing, analytics, and AI-driven strategies to accelerate growth for our Tally solutions, cloud services, and enterprise software.
Key Responsibilities:
Performance Marketing: Plan, execute, and optimize multi-channel campaigns (Google Ads, Facebook, LinkedIn).
Analytics & Insights: Implement GA4, GTM, dashboards, and attribution models; analyze customer journeys and campaign ROI.
AI Marketing: Use AI for segmentation, personalization, predictive analytics, bid management, and automation.
Content & SEO: Develop content strategies, optimize websites/landing pages, manage organic growth via SEO tools.
Lead Generation & CRO: Drive B2B lead gen campaigns; improve conversion funnels; align MQLs with sales.
Skills:
Analytics: GA4, GTM, Data Studio
Ads: Google, Facebook, LinkedIn
AI & Automation: HubSpot, Marketo, AI marketing tools
SEO: SEMrush, Ahrefs, Moz
CRM integration knowledge