Social Media marketing executive

Office Address:

Asmita House, Asmita Township, Naya Nagar, Mira Road East, Thane - 401107.

Landmark - 5 to 10 mins walking distance from Mira Road East Railway Station.

Working time: 10.00 AM to 6.00 PM

Wording Days : 6 Days Working( 2nd & 4th Saturday Week Off)

Website: www.asmitagroup.com

Job Overview :

We are seeking a versatile and innovative Social Media Coordinator to oversee and execute the social media strategies for our brands: Asmita India Realty, Asmita Organic Farms, and Asmita Club. The role demands a professional with a proven track record in managing diverse social media strategies, team coordination, and achieving measurable results in brand engagement and visibility. The ideal candidate will excel in multi-brand management, possess a deep understanding of social media trends and be able to coordinate effectively with a multidisciplinary marketing team of 10 people to ensure aligned communication across all platforms.

Key Responsibilities :

Strategy Development & Execution

• Develop and implement comprehensive social media strategies tailored for Asmita India Realty, Asmita Organic Farms, and Asmita Club, aligning with the unique goals of each brand.

• Ensure consistency in brand tone, voice, and identity across all platforms.

• Integrate social media strategy into broader marketing campaigns, ensuring alignment with the businesss long-term objectives.

Content Creation & Curation

• Plan, create, and schedule engaging content, including static posts, reels, stories, blogs, and live videos across platforms like Facebook, Instagram, LinkedIn, YouTube, and Pinterest.

• Develop platform-specific content strategies for each brand, ensuring content resonates with target audiences (e.g., real estate buyers for Asmita India Realty, health-conscious consumers for Asmita Organic Farms).

• Collaborate with the design team to create visually appealing assets that align with brand aesthetics.

Campaign Management & Coordinati

• Lead the ideation, execution, and optimization of social media campaigns, including influencer partnerships, paid promotions, and seasonal initiatives.

• Work closely with individual marketing departments (e.g., content writers, graphic designers, ad specialists) to coordinate efforts for integrated campaigns.

• Ensure timely coverage and promotion of company events, launches, and updates.

Audience Growth & Engagement

• Drive community engagement by actively responding to comments, messages, and mentions across all platforms.

• Build and nurture communities for each brand, including engaging with real estate buyers, farmers, and health enthusiasts.

• Identify and collaborate with relevant influencers, bloggers, and industry leaders for content partnerships and audience expansion.

Analytics, ROI, and Optimization

• Track and analyze performance metrics (e.g., reach, impressions, engagement rates) using tools like Google Analytics, Sprout Social, and Meta Business Suite.

• Prepare detailed performance reports for all brands, presenting insights and actionable recommendations to the marketing leadership.

• Optimize campaigns based on data-driven insights to maximize ROI.

Online Reputation & Crisis Management

• Monitor and manage online reputation, addressing customer concerns and reviews on social platforms promptly.

• Collaborate with the customer care team to resolve inquiries and escalate issues as needed.

Team Collaboration

• Coordinate with the 10-member marketing team to streamline content creation, campaign execution, and reporting.

• Act as a liaison between social media and other marketing sub-teams, ensuring smooth workflows.

• Provide guidance and feedback to junior social media coordinators, fostering their professional growth.

Trend Monitoring & Innovation

• Stay updated on platform-specific trends, algorithms, and industry innovations to keep the brands competitive and relevant.

• Experiment with emerging platforms and content formats to engage new audiences.

On-camera Confidence

• Comfortable appearing in brand-related video content such as reels, stories, or product explainers.

Flexibility for Travel

• Willing to travel occasionally for shoots, events, or brand-related activities as per campaign requirements.

Requirements :

• Bachelor's degree in Marketing, Communications, or a related field.

• 1-4 years of experience managing social media for multiple brands,

• Preferably in real estate, organic food, or lifestyle sectors.

• Should be interested in fitness.

• Expertise in tools like Canva, Adobe Creative Suite, Google Analytics, and social media scheduling platforms.

• Strong analytical skills and experience in interpreting social media performance metrics.

• Proficiency in planning and executing paid social media campaigns.

• Excellent written and verbal communication skills with the ability to adapt tone for different brands.

• Strong interpersonal skills to coordinate effectively with a large, multidisciplinary team.

• A creative mindset with an eye for design and aesthetics.

• On-camera confidence for creating brand-related video content (optional but preferred).

Additional Skills :

• Experience with influencer marketing and collaborations.

• Understanding of regional and cultural nuances for Mumbai and India-based audiences.

• Ability to juggle multiple deadlines and priorities across three distinct brands.

• It is a Full Time Digital Marketing job for candidates with 1 - 5 years of experience.

More about this Social Media marketing executive job

1. What is the eligibility criteria to apply for this Social Media marketing executive job?
   Ans: The candidate should be Post Graduate and above and above with 1 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹20000 - ₹35000 per month that depends on your interview. It's a Full Time job in Mumbai.
3. How many working days are there for this Social Media marketing executive job?
   Ans: This Social Media marketing executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Social Media marketing executive job?
   Ans: No, there is no fee applicable for applying this Social Media marketing executive job and during the employment with the company, i.e., ASMITA GROUP.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Social Media marketing executive role?
   Ans: There is an immediate opening of 1 Social Media marketing executive at ASMITA GROUP
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Social Media marketing executive job?
   Ans: This Social Media marketing executive job has Day Shift.