Social Media Manager

We are seeking a highly skilled and results-driven Digital Marketing Manager to lead our online marketing strategy, oversee campaign execution, and drive measurable business growth. This role requires expertise in digital channels, strong analytical skills, and the ability to innovate and optimize marketing initiatives across paid, owned, and earned media.

Key Responsibilities

1. Strategy & Planning

• Develop and execute a comprehensive digital marketing strategy aligned with company goals (brand awareness, lead generation, sales, retention).

• Define annual, quarterly, and monthly marketing goals with clear KPIs (ROAS, CAC, CPL, CTR, Engagement).

• Conduct competitor analysis, industry benchmarking, and audience research to identify opportunities.

• Plan and manage the digital marketing budget effectively.

2. Paid Media & Advertising

• Oversee and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and emerging platforms.

• Manage remarketing/retargeting strategies to improve conversions.

• Work with creative teams to test and optimize ad copy, visuals, and formats.

• Monitor ROI and ensure maximum efficiency of ad spend.

3. SEO & Content Marketing

• Develop and execute SEO strategy (on-page, off-page, technical).

• Oversee content creation (blogs, landing pages, social posts, videos) optimized for engagement and search visibility.

• Collaborate with content writers, designers, and agencies to deliver high-quality assets.

• Track keyword rankings, website traffic, and organic lead growth.

4. Social Media & Community Management

• Manage brand presence across Facebook, Instagram, LinkedIn, Twitter (X), Pinterest, and emerging platforms.

• Build community engagement strategies, including influencer partnerships and user-generated content.

• Plan and execute campaigns for brand awareness and customer loyalty.

5. Email & CRM Marketing

• Create automated email workflows for onboarding, nurturing, retention, and re-engagement.

• Segment audiences for personalized campaigns.

• Optimize email campaigns for higher open and conversion rates.

• Manage CRM integrations with sales and customer support.

6. Analytics & Reporting

• Track and analyze performance across all digital channels.

• Prepare weekly/monthly reports highlighting KPIs, ROI, and actionable insights.

• Use tools like Google Analytics 4, Search Console, Data Studio, HubSpot/CRM dashboards.

• Conduct A/B tests and implement data-driven improvements.

7. Team Leadership & Collaboration

• Manage internal team members (designers, content writers, social media executives) or external agencies.

• Train, mentor, and guide team members on best practices.

• Collaborate with sales, product, and customer support teams to ensure alignment.

8. Innovation & Growth

• Stay updated on emerging digital trends, AI tools, and industry best practices.

• Experiment with new growth channels (TikTok, WhatsApp Marketing, Podcasts, Affiliate Programs).

• Implement marketing automation and AI-driven personalization for efficiency.

Required Skills & Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, or related field.

• 4–7 years of proven experience in digital marketing (preferably in e-commerce, D2C, or SaaS).

• Strong understanding of SEO, SEM, paid ads, content, social media, and email automation.

• Proficiency in tools like Google Ads, Meta Ads Manager, GA4, HubSpot, Mailchimp/Klaviyo, SEMrush/Ahrefs.

• Excellent analytical, problem-solving, and decision-making skills.

• Strong project management and communication abilities.

KPIs for Success

• Increase in website traffic & engagement.

• Lead generation & cost per lead (CPL).

• Sales growth & return on ad spend (ROAS).

• Organic search ranking improvements.

• Customer retention & repeat purchase rate.

• It is a Full Time Digital Marketing job for candidates with 1 - 2 years of experience.

More about this Social Media Manager job

1. What is the eligibility criteria to apply for this Social Media Manager job?
   Ans: The candidate should be 12th Pass and above and above with 1 - 2 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹15000 - ₹20000 per month that depends on your interview. It's a Full Time job in Delhi.
3. How many working days are there for this Social Media Manager job?
   Ans: This Social Media Manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Social Media Manager job?
   Ans: No, there is no fee applicable for applying this Social Media Manager job and during the employment with the company, i.e., Z-AX GIFT PRODUCTS.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Social Media Manager role?
   Ans: There is an immediate opening of 1 Social Media Manager at Z-AX GIFT PRODUCTS
7. Who can apply for this job?
   Ans: Only Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Social Media Manager job?
   Ans: This Social Media Manager job has Day Shift.