Social Media Manager

Develop and implement a comprehensive social media strategy across platforms (Instagram, Facebook, LinkedIn, X, YouTube etc.) tailored to the brand’s voice and target audience.

Create, schedule and publish engaging content (posts, carousels, stories, reels, short-videos, etc.) in line with content calendar and brand guidelines.

Manage the brand’s social media accounts: monitoring comments, messages, mentions; ensuring timely and professional responses.

Work closely with the design/video team to produce visual assets (images, graphics, videos); ensure content aligns with brand identity and follows best practices.

Run social media campaigns (organic + paid) to drive reach, engagement, followers, leads and brand awareness.

Monitor, analyse and report on performance metrics (reach, engagement rate, follower growth, click-throughs, conversions) and provide actionable insights to optimise strategy.

Stay updated with social media trends, platform features, algorithm changes and industry best practices; propose new formats, channels or ideas.

Collaborate with marketing, PR, content and sales teams to align social media efforts with broader campaigns and business goals.

Maintain and manage content calendar, ensuring consistent posting, thematic campaigns (festivals, product launches, brand events) and timely delivery.

Handle any community growth, influencer tie-ups or user-generated content (UGC) initiatives if applicable.

• It is a Full Time Digital Marketing job for candidates with 2 - 3 years of experience.

More about this Social Media Manager job

1. What is the eligibility criteria to apply for this Social Media Manager job?
   Ans: The candidate should be Graduate and above and above with 2 - 3 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹20000 - ₹30000 per month that depends on your interview. It's a Full Time job in Lucknow.
3. How many working days are there for this Social Media Manager job?
   Ans: This Social Media Manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Social Media Manager job?
   Ans: No, there is no fee applicable for applying this Social Media Manager job and during the employment with the company, i.e., The White Sand.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Social Media Manager role?
   Ans: There is an immediate opening of 1 Social Media Manager at The White Sand
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Social Media Manager job?
   Ans: This Social Media Manager job has Day Shift.