Digital Marketing Social media manager

Key Responsibilities:

- Develop and execute creative social media strategies to elevate our brand presence

and drive engagement among our audience of truck drivers and industry stakeholders.

- Generate innovative content ideas that resonate with our audience and effectively

communicate the benefits of our app, including driver-centric features and value-added

services.

- Utilize your analytical skills to monitor social media metrics, analyze performance

data, and identify opportunities for optimization and improvement.

- Foster meaningful interactions with our audience by responding to comments,

messages, and inquiries in a timely and professional manner.

- Collaborate with cross-functional teams, including marketing, design, and product

development, to align social media efforts with overall business objectives and ensure

brand consistency.

- Stay abreast of emerging social media trends, platform updates, and industry

developments to inform strategy and maintain a competitive edge.

- Lead the development of interactive and engaging social media campaigns, contests,

and promotions to drive user acquisition and retention.

- Cultivate relationships with influencers and brand ambassadors within the trucking

community to amplify our messaging and expand our reach.

Qualifications:

- Proven experience in social media management, with a strong portfolio showcasing

creativity, strategic thinking, and measurable results.

- Excellent written and verbal communication skills, with proficiency in English and

Hindi. Road Pilot technologies Pvt Ltd

CIN : U72200UP2021PTC153420

E 1475 Omaxe city Lucknow 226025. info@roadpilot.co.in Ph : 9889224455

- Advanced analytical skills and proficiency in social media analytics tools to track

and analyze performance metrics.

- Ability to think creatively and develop compelling content ideas that resonate with

our target audience.

- Strong organizational skills and the ability to manage multiple projects

simultaneously in a fast-paced environment.

- Passion for the trucking industry and a genuine desire to make a positive impact on

the lives of truck drivers in India.

• It is a Full Time Digital Marketing job for candidates with 2 - 5 years of experience.