Social Media Manager

Job Title: Social Media Manager (SEO, AEO & AI Specialist)

🏢 Job Overview

We are looking for a creative and performance-driven Social Media Manager who can build brand visibility, generate leads, and grow engagement across all major platforms.

The ideal candidate should understand:

• Social Media Strategy

• SEO (Search Engine Optimization)

• AEO (Answer Engine Optimization – ChatGPT/AI search optimization)

• AI tools for content, analytics & automation

This role requires both creative thinking and data-driven execution.

🎯 Key Responsibilities

1️⃣ Social Media Management

• Create and execute social media strategy

• Manage Instagram, Facebook, LinkedIn, YouTube, Twitter (X), etc.

• Plan and publish posts, reels, stories, and ads

• Increase followers, engagement, and brand awareness

• Respond to comments, DMs, and audience queries

2️⃣ Content Creation & Strategy

• Create engaging captions and content calendars

• Coordinate graphics, reels, and video ideas

• Stay updated with trends and viral formats

• Optimize content for engagement and conversions

3️⃣ SEO (Search Engine Optimization)

• Perform keyword research

• Optimize captions, bios, hashtags, and website content

• Improve organic search rankings

• Write SEO-friendly blogs and posts

• Monitor website traffic using analytics tools

4️⃣ AEO (Answer Engine Optimization)

• Optimize content for:

  • ChatGPT

  • Google AI results

  • Voice search

• Structure content in Q&A format

• Use schema markup knowledge (basic understanding)

• Create AI-search-friendly content

5️⃣ AI Tools & Automation

• Use AI tools for:

  • Content writing (ChatGPT, Gemini, etc.)

  • Image creation (Canva AI, Midjourney, etc.)

  • Video editing tools

  • Automation tools

• Analyze data using AI-powered analytics

• Improve productivity using AI workflows

6️⃣ Paid Ads & Performance Marketing

• Run Facebook & Instagram ads

• Optimize campaigns for leads and conversions

• Monitor ROI and performance reports

7️⃣ Analytics & Reporting

• Track engagement, reach, CTR, conversions

• Prepare weekly/monthly reports

• Suggest improvement strategies based on data

🛠 Required Skills

Technical Skills

• Strong knowledge of Instagram, Facebook, LinkedIn, YouTube

• SEO basics (on-page & off-page)

• Keyword research tools (Ubersuggest, SEMrush, Ahrefs, etc.)

• AEO understanding

• Google Analytics knowledge

• Meta Ads Manager experience

• Canva or similar design tools

• AI tools proficiency (ChatGPT, AI automation tools)

Soft Skills

• Creative thinking

• Good communication skills

• Analytical mindset

• Trend awareness

• Fast learner (AI & digital trends change quickly)

• Problem-solving attitude

🎓 Qualification

• Bachelor’s degree in Marketing / Digital Marketing / Media (preferred but not mandatory)

• 1–3 years experience in social media or digital marketing

• Portfolio of past work preferred

📈 Bonus Skills (Highly Preferred)

• Basic video editing

• Blogging experience

• Knowledge of influencer marketing

• Basic website knowledge (WordPress or similar)

• Email marketing knowledge

💼 KPIs (Performance Indicators)

• Follower growth

• Engagement rate

• Lead generation

• Website traffic growth

• SEO ranking improvement

• Conversion rate

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.