Job Summary:
The Social Media Manager will be responsible for planning, publishing, monitoring, and growing content across all social media platforms, with a strong focus on YouTube strategy, optimization, and audience engagement.
Key Responsibilities:
YouTube & Content Optimization
● Manage, optimize, and grow the official YouTube channel.
● Work on SEO, tags, metadata, playlists, and keyword optimization.
● Create high-CTR thumbnails and compelling video titles.
● A/B test titles, thumbnails, hooks, and content format.
● Increase reach, impressions, watch time, and subscriber growth.
Content Creation & Publishing
● Plan, publish, and monitor videos + Shorts/Reels across all platforms.
● Create viral short-form content from news clips.
● Ensure fast, accurate, and platform-optimized posting for breaking news.
● Coordinate with editorial, video editing, and reporting teams for timely uploads.
Analytics & Performance Tracking
● Track and analyze platform insights & YouTube analytics.
● Prepare performance reports and audience behavior insights.
● Implement data-driven strategies to improve content result.
Social Media Management
● Handle all social media handles: YouTube, Instagram, Facebook, X, etc.
● Grow followers, engagement, and brand visibility.
● Maintain content calendars and ensure consistent posting.