Job Summary:
We are looking for a performance-driven Meta Ads Expert with hands-on experience in Google Ads to manage, optimize, and scale paid advertising campaigns. The ideal candidate should be skilled in lead generation, conversion optimization, audience targeting, and ROI-driven strategies across both Meta (Facebook & Instagram) and Google platforms.
Key Responsibilities:
Plan, create, and manage paid advertising campaigns on Meta (Facebook & Instagram).
Execute and optimize Google Ads campaigns (Search, Display, YouTube).
Generate high-quality leads and improve conversion rates.
Perform audience research, targeting, and retargeting strategies.
Monitor campaign performance and optimize CPC, CTR, and ROI.
Conduct A/B testing on ad creatives, copies, and landing pages.
Manage ad budgets effectively to maximize performance.
Track and analyze campaign data using tools like Google Analytics, Meta Ads Manager, and Tag Manager.
Prepare daily/weekly/monthly performance reports.
Stay updated with the latest trends, algorithm changes, and ad policies.
Requirements:
Minimum 1–3 years of experience in Meta Ads and Google Ads.
Proven track record of successful lead generation campaigns.
Strong understanding of Facebook Pixel, Conversion API, and Google Tag Manager.
Experience in keyword research, bidding strategies, and campaign structuring.
Knowledge of landing page optimization and funnel strategy.
Ability to handle multiple campaigns and clients simultaneously.
Strong analytical and problem-solving skills.
Skills:
Meta Ads Manager expertise
Google Ads (Search, Display, Video)
Conversion Tracking & Analytics
Audience Targeting & Retargeting
Budget Management
Creative Testing & Optimization
Communication & Reporting Skills