Digital Marketing Social media manager

Here is a professional and structured Social Media Manager / Executive Job Description tailored for posting on hiring platforms like Job Hai:

Job Title: Social Media Executive / Manager

Job Overview:

We are seeking a creative, analytical, and energetic Social Media Executive to manage and grow our online presence. In this role, you will be responsible for planning, creating, and executing social media strategies across platforms like Instagram, LinkedIn, Facebook, and YouTube to drive engagement, boost brand awareness, and build a strong online community.

Key Responsibilities:

• Content Strategy & Creation: Plan, idea, and create high-quality, engaging content (graphics, reels/shorts, posts, and captions) aligned with brand guidelines.

• Content Calendar Management: Maintain a monthly social media content calendar and ensure consistent, timely posting across all channels.

• Community Engagement: Monitor social channels, respond promptly to comments and direct messages, and build active audience engagement.

• Performance Tracking & Analytics: Track key metrics (reach, engagement, growth, conversion), analyze campaign performance, and submit regular performance reports.

• Trend Analysis: Stay up-to-date with emerging social media trends, algorithm changes, tools, and popular audio/formats to keep content fresh and relevant.

• Collaboration: Work closely with graphic designers, copywriters, and video editors to produce compelling visual assets.

Key Requirements & Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Experience: 1–3 years of proven experience in social media management, digital marketing, or content creation.

• Skills:

  • Proficiency in platforms like Instagram, LinkedIn, Facebook, YouTube, and TikTok/Pinterest (if applicable).

  • Strong copy-writing and storytelling skills in English (and local language if required).

  • Basic knowledge of visual/graphic design tools (e.g., Canva, Adobe Photoshop) and video editing apps (e.g., CapCut, Premiere Pro).

  • Familiarity with social media analytics and scheduling tools (e.g., Meta Business Suite, Buffer, Hootsuite).

• Attributes: Creative mindset, strong organizational skills, eye for detail, and ability to work in a fast-paced environment.

• It is a Full Time Digital Marketing job for candidates with 1 - 2 years of experience.