Social Media Manager

We are looking for a Social Media Manager to join our team at New Light Electronic & Electricals to plan and run online marketing campaigns. The responsibility includes managing social media, SEO, paid ads and other digital initiatives/projects. The position offers an in-hand salary of ₹20000 - ₹25000 and a dynamic learning environment.

Key Responsibilities:

• Run paid ads on Google, Facebook, etc.
• Improve social media platforms presence through engaging content.
• Perform keyword research and improve SEO rankings.
• Track campaign performance, optimize spends when necessary and prepare reports.
• Work with design and content teams for smooth execution.
• Come up with innovative digital marketing campaigns & strategies.

Job Requirements:

The minimum qualification for this role is Post Graduate and 2 - 6 years of experience. Knowledge of SEO/SEM, Google Ads, Meta Ads and basic analytics is also important for this role.

Social Media Optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

*Key Components of SMO:*

1. *Content Creation*: Developing high-quality, engaging content that resonates with the target audience.

2. *Profile Optimization*: Ensuring that social media profiles are complete, up-to-date, and consistent across all platforms.

3. *Engagement*: Interacting with followers, responding to comments and messages, and building a community around the brand.

4. *Content Sharing*: Sharing content across multiple social media platforms to increase reach and visibility.

5. *Hashtag Strategy*: Using relevant and popular hashtags to increase the discoverability of content.

6. *Influencer Collaboration*: Partnering with influencers to promote products or services to their followers.

7. *Analytics and Tracking*: Monitoring social media metrics to measure performance and adjust strategies accordingly.

*Benefits of SMO:*

1. *Increased Brand Awareness*: SMO helps to increase visibility and awareness of a brand, product or service.

2. *Improved Engagement*: SMO encourages interaction and engagement with the target audience.

3. *Increased Website Traffic*: SMO can drive traffic to a website, increasing the chances of conversion.

4. *Better Search Engine Rankings*: SMO can improve search engine rankings, increasing visibility and credibility.

5. *Cost-Effective*: SMO is a cost-effective way to reach a large audience.

*SMO Tools:*

1. *Hootsuite*: A social media management platform that allows users to schedule posts, track engagement, and analyze performance.

2. *Buffer*: A social media scheduling tool that allows users to schedule posts across multiple platforms.

3. *Sprout Social*: A social media management platform that provides analytics, scheduling, and engagement tools.

4. *Canva*: A graphic design platform that provides templates and design tools for creating social media graphics.

*Best Practices:*

1. *Know Your Audience*: Understand the target audience and create content that resonates with them.

2. *Be Consistent*: Post content regularly to maintain a consistent presence.

3. *Engage with Followers*: Respond to comments and messages in a timely and personalized manner.

4. *Use Relevant Hashtags*: Use relevant and popular hashtags to increase discoverability.

5. *Monitor and Analyze Performance*: Track social media metrics to measure performance and adjust strategies accordingly.

• It is a Full Time Digital Marketing job for candidates with 2 - 6 years of experience.

More about this Social Media Manager job

1. What is the eligibility criteria to apply for this Social Media Manager job?
   Ans: The candidate should be Post Graduate and above and above with 2 - 6 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹20000 - ₹25000 per month that depends on your interview. It's a Full Time job in Lucknow.
3. How many working days are there for this Social Media Manager job?
   Ans: This Social Media Manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Social Media Manager job?
   Ans: No, there is no fee applicable for applying this Social Media Manager job and during the employment with the company, i.e., NEW LIGHT ELECTRONIC & ELECTRICALS.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Social Media Manager role?
   Ans: There is an immediate opening of 2 Social Media Manager at NEW LIGHT ELECTRONIC & ELECTRICALS
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Social Media Manager job?
   Ans: This Social Media Manager job has Day Shift.