Social Media Manager

Job Description

Social Media Management

•Create and schedule engaging content across platforms such as Facebook, Instagram, LinkedIn, and YouTube.

•Monitor social media trends and track audience engagement consistently.

•Respond promptly to messages and comments while actively engaging with the community.

•Strengthen the brand’s online presence through regular posts, reels, stories, and shorts.

•Support offline branding activities (such as events, workshops, and promotions) by creating relevant digital content.

Content Strategy

•Plan and execute campaigns aligned with overall brand objectives.

•Collaborate with design and content teams to develop high-quality creatives and videos.

•Enhance brand visibility by planning content around seasonal and trending topics.

Google AdWords Campaigns

•Set up and manage Search, Display, YouTube, and Remarketing campaigns.

•Conduct keyword research and write compelling ad copy.

•Monitor daily budgets, bidding strategies, and overall ad performance.

Analytics & Reporting

•Track campaign performance using Google Analytics and the AdWords dashboard.

•Generate weekly and monthly reports with clear, actionable insights.

•Analyze the relationship between offline responses and online campaign performance to refine strategies.

Optimization

•Test ads for products and services to improve performance.

•Continuously refine content and ad strategies to maximize ROI.

•Increase both organic reach and conversions through targeted campaigns and optimized content.

Coordination & Communication•

•Work closely with internal teams to ensure consistent branding across online and offline platforms.

•Conduct regular meetings with branding and production teams to align on marketing goals.

•Promote offline productions (such as shoots, events, and promotions) digitally to strengthen brand recall.

Note: This is a full-time work-from-office position that requires complete dedication and consistency.

• It is a Full Time Digital Marketing job for candidates with 2 - 6 years of experience.

More about this Social Media Manager job

1. What is the eligibility criteria to apply for this Social Media Manager job?
   Ans: The candidate should be Diploma and above and above with 2 - 6 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹60000 - ₹95000 per month that depends on your interview. It's a Full Time job in Noida.
3. How many working days are there for this Social Media Manager job?
   Ans: This Social Media Manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Social Media Manager job?
   Ans: No, there is no fee applicable for applying this Social Media Manager job and during the employment with the company, i.e., LAYA INDIA.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Social Media Manager role?
   Ans: There is an immediate opening of 1 Social Media Manager at LAYA INDIA
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Social Media Manager job?
   Ans: This Social Media Manager job has Day Shift.