Social Media Manager

Job Summary

We are looking for a creative, strategic, and detail-oriented Social Media Manager to manage and grow our social media presence across multiple platforms. The ideal candidate will be responsible for developing content strategies, creating and managing content calendars, publishing content, analyzing performance, and handling client communication to ensure brand consistency and measurable growth.

Key Responsibilities

1. Social Media Strategy & Planning

Develop and execute platform-specific social media strategies aligned with brand goals and marketing objectives

Research trends, competitors, and audience behavior to inform content direction

Define content pillars, tone of voice, and storytelling approach for each brand/client

2. Content Planning & Calendar Management

Create monthly and weekly content calendars for platforms such as Instagram, Facebook, LinkedIn, Twitter ETC.

Plan content formats including posts, reels, stories, carousels, videos, and campaigns

Coordinate with designers, video editors, and copywriters to ensure timely content delivery

Ensure consistency in branding, messaging, and posting schedules

3. Content Creation & Publishing

Write engaging captions, hooks, CTAs, and basic ad copy

Schedule and publish content using social media management tools

Ensure content aligns with brand guidelines and platform best practices

4. Community Management

Monitor comments, messages, and mentions across platforms

Respond to audience queries and engage with the community in a timely and professional manner

Escalate important conversations or issues to relevant stakeholders

5. Client Communication & Coordination

Act as the primary point of contact for assigned clients

Present content plans, calendars, and campaign ideas to clients for approval

Collect feedback, revisions, and requirements, and communicate them clearly to internal teams

Provide regular updates on content performance and campaign progress

6. Analytics & Reporting

Track and analyze performance metrics such as reach, engagement, growth, and conversions

Prepare weekly/monthly performance reports with insights and recommendations

Optimize content and strategy based on data and performance trends

7. Campaign & Brand Management

Plan and manage social media campaigns, launches, and collaborations

Coordinate with marketing and performance teams for integrated campaigns

Ensure brand reputation and voice are maintained across all platforms

• It is a Full Time Digital Marketing job for candidates with 6 months - 5 years of experience.