Social Media Manager

Key Responsibilities:

SEO Management

Execute on-page & off-page SEO strategies

Conduct keyword research, competitor analysis, and site audits

Monitor SEO performance using GA, GSC, SEMrush, Ahrefs

Social Media Optimization (SMO)

Manage and grow platforms: Instagram, Facebook, LinkedIn, X (Twitter)

Create engaging content and drive organic reach

Stay updated with social trends and platform algorithm changes

Paid Media Campaigns

Set up and optimize Google Ads (Search, Display, YouTube)

Run Meta Ads (Facebook/Instagram) with performance tracking

Analyze CTR, CPC, conversions, ROI, and optimize campaigns accordingly

Content & Creative

Write content for blogs, social media, emailers, and WhatsApp campaigns

Maintain a monthly content calendar

Coordinate with the design team for visuals aligned with brand tone

Email & WhatsApp Marketing

Build and manage email campaigns (Mailchimp, Sendinblue, etc.)

Create and broadcast WhatsApp campaigns (via WhatsApp Business API or tools like WATI/Interakt)

Segment audiences, track open/click rates, and improve engagement

Reporting & Analysis

Track KPIs across channels and platforms

Compile weekly/monthly performance reports with actionable insightsKey Responsibilities:

SEO Management

Execute on-page & off-page SEO strategies

Conduct keyword research, competitor analysis, and site audits

Monitor SEO performance using GA, GSC, SEMrush, Ahrefs

Social Media Optimization (SMO)

Manage and grow platforms: Instagram, Facebook, LinkedIn, X (Twitter)

Create engaging content and drive organic reach

Stay updated with social trends and platform algorithm changes

Paid Media Campaigns

Set up and optimize Google Ads (Search, Display, YouTube)

Run Meta Ads (Facebook/Instagram) with performance tracking

Analyze CTR, CPC, conversions, ROI, and optimize campaigns accordingly

Content & Creative

Write content for blogs, social media, emailers, and WhatsApp campaigns

Maintain a monthly content calendar

Coordinate with the design team for visuals aligned with brand tone

Email & WhatsApp Marketing

Build and manage email campaigns (Mailchimp, Sendinblue, etc.)

Create and broadcast WhatsApp campaigns (via WhatsApp Business API or tools like WATI/Interakt)

Segment audiences, track open/click rates, and improve engagement

Reporting & Analysis

Track KPIs across channels and platforms

Compile weekly/monthly performance reports with actionable insights

• It is a Full Time Digital Marketing job for candidates with 2 - 4 years of experience.

More about this Social Media Manager job

1. What is the eligibility criteria to apply for this Social Media Manager job?
   Ans: The candidate should be All Education levels and above with 2 - 4 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹10000 - ₹27000 per month that depends on your interview. It's a Full Time job in Kolkata.
3. How many working days are there for this Social Media Manager job?
   Ans: This Social Media Manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Social Media Manager job?
   Ans: No, there is no fee applicable for applying this Social Media Manager job and during the employment with the company, i.e., GENIX RESOURCES PRIVATE LIMITED.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Social Media Manager role?
   Ans: There is an immediate opening of 10 Social Media Manager at GENIX RESOURCES PRIVATE LIMITED
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Social Media Manager job?
   Ans: This Social Media Manager job has Day Shift.