3+ years of experience in social media management, content creation, or digital marketing, preferably in the Pharmaceutical, FMCG, or Wellness industry.
Experience working with influencers, brand collaborations, or community management preferred.
Bachelor’s Degree in Marketing, Communications, or a related field.
Preferred: Master’s Degree in Marketing, Digital Media, or related field.
Develop and execute monthly social media calendars for Instagram, LinkedIn, and other relevant platforms.
Align content strategies with brand objectives, product roadmap, and marketing campaigns for health, wellness, and personal care products.
Tailor strategies for diverse audiences (e.g., rural vs. urban, B2C vs. B2B).
Content Development & Publishing
Collaborate with designers, copywriters, and the marketing team to create engaging content (posts, reels, carousels, blogs) that resonates with our audience.
Write platform-specific captions, hashtags, and brand messages to enhance engagement.
Schedule and publish posts consistently using social media management tools.
Monitor engagement and respond promptly to comments, messages, and community queries.
Build relationships with influencers, wellness communities, and industry networks to amplify brand reach.
Foster a positive online community aligned with brand values.
Track key performance metrics (reach, engagement, follower growth, conversions).
Prepare weekly and monthly reports with actionable insights to optimize strategies.
Use analytics tools to evaluate campaign performance and recommend improvements.
Support the execution of digital campaigns, contests, and awareness initiatives for wellness and personal care products.
Coordinate influencer partnerships and collaborations while adhering to brand guidelines.
Ensure seamless integration of campaign content across all platforms.
Maintain a consistent tone of voice, design aesthetic, and storytelling across all digital touchpoints.
Adapt communication styles for diverse audiences while upholding brand identity.
Promote eco-friendly and sustainable practices in content creation where applicable.
Pharmaceuticals: OTC, Nutraceuticals, Wellness Products.
FMCG: Health & Wellness, Personal Care, Packaged Goods.