Social Media Manager

Job Title: Social Media Manager / Specialist

Experience Required: 4 to 7 Years
Notice Period: Immediate to 15 Days Preferred
Location: [Add Location]
Department: Marketing / Digital

Job Summary:

We are looking for a dynamic and creative Social Media Professional with 4–7 years of experience to manage and grow our digital presence. The candidate will be responsible for developing, implementing, and optimizing social media strategies to enhance brand awareness, engagement, and lead generation.

Key Responsibilities:

• Develop and execute social media strategies aligned with business goals

• Manage and maintain company profiles across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)

• Plan, create, and publish engaging content (posts, reels, stories, campaigns)

• Monitor trends and competitor activities to identify new opportunities

• Run paid campaigns and optimize performance (Meta Ads, LinkedIn Ads, etc.)

• Analyze campaign performance using tools like Google Analytics and platform insights

• Generate leads and drive conversions through social media channels

• Collaborate with internal teams (design, content, sales) for campaign execution

• Handle community management and respond to audience queries/messages

• Track KPIs and prepare performance reports

Required Skills:

• Strong understanding of social media platforms and algorithms

• Experience in paid advertising and campaign optimization

• Excellent content creation and copywriting skills

• Knowledge of tools like Hootsuite, Buffer, Canva, or similar

• Basic understanding of SEO and digital marketing

• Strong analytical and problem-solving skills

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field

• Experience in B2B / BTL / agency background is a plus

• Ability to work in a fast-paced, target-driven environment

Additional Requirements:

• Immediate joiners or candidates with 15 days or less notice period will be highly preferred

• It is a Full Time Digital Marketing job for candidates with 4 - 6+ years Experience.